INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for "pay per click" yielded 38 matches
04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the PAY-PER-CLICK (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message
03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and PAY PER CLICK (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.
01/01/2013 - Facebook Offers Viral Advertising
PAY-PER-CLICK (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any PAY PER CLICK (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
05/01/2011 - Fashion Wholesaler Thrives With Great Prices And Variety
EMart Wholesale has a simple and solid philosophy that is serving the company well in these troubled economic times.
04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshipPERs are the fertile soil from which many of those merchants have sprouted.
04/01/2011 - Product Comparison Sites Let Retailers Reach ShopPERs
As more and more shopPERs go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.
10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.
10/01/2010 - Turning Web ShopPERs into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.
09/11/2010 - Building Online Revenue with Affiliate Programs
"Do you want to make more money?" queried a certain line of infomercials in the 1990s.
09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.
02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users CLICKed on the site is a fairly basic way.
10/01/2009 - Unique Selection at Red Barn Ranch
There really is a red barn at Red Barn Ranch Wholesale. It was built in 1910 on what was then a walnut farm, and it is now the warehouse for their inventory of beautiful and diverse products.
10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners PAY an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.
10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.
09/01/2009 - D.C. Jaymes & Company
This is a supplier of virtually all the pricing and tagging supplies and equipment needed in a retail store.
08/01/2009 - Making Emails PERsonal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.
08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.
07/01/2009 - LLD Gift of Knowledge
The Life Learning Device (LLD) is a revolutionary new tool which allows people to expand their wisdom with a touch of the button.
07/01/2009 - Common PAY PER CLICK Mistakes
PAY PER CLICK advertising can increase traffic to your website, and also expand your knowledge of your market.
06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.
04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.
12/01/2008 - E-Tail Marketplaces
Small and mid-sized online merchants who have not exPERimented with e-tail marketplaces are leaving money on the table.
09/01/2008 - Ranking Wholesale Marketplaces
In this Internet era, sifting through all the available online marketplaces and search engines to find a wholesale supplier can be extremely time-consuming.
08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.
08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their websites as more of an online catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.
07/01/2008 - Nostalgia Reigns At DesPERate Enterprises
In his book, "Walden," Henry David Thoreau asked, "Why should we be in such a desPERate haste to succeed in such desPERate enterprises?
03/01/2008 - New CLICK Fraud Filter Improves Traffic Quality
CLICK Forensics, Inc., the leading provider of CLICK fraud prevention solutions, has announced the availability of CLICK Forensics for Publishers
11/01/2007 - Why Pros Need Vertical Search
"Vertical search." You have probably heard the term thrown around, and you might have even used it.
11/01/2007 - Lighter Leash Catches Fire
When John McCall discovered his wife was expecting their second child, he was a pick and pack fulfillment worker for Barproducts.com.
11/01/2007 - Five Steps To Successful PAY PER CLICK
There are three ways to grow a business.
07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.
04/01/2007 - Small Wholesalers' Marketing Tips
The inventory is all set and the website is complete, so all that is left is to flip the switch and go live.
03/01/2007 - CloseoutCentral.Com: Web Buying & Selling Made Easy
Buyers searching for the best deals on the latest closeout merchandise should look no further than Closeoutcentral.com, the nation's leading directory of closeout suppliers and products.