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How to be a Wholesale Central Power User

Apr 1, 2009
by Lisa Rioni

As a retailer, you are always on the lookout for new products and new suppliers. Whether you are searching for the hottest new merchandise on the market, or better deals on the products you already stock, offers you a number of ways to shop for great values in wholesale merchandise. This month's Tech Tip shows you how to use's search tools like a pro, to find whatever it is you seek.

Finding Wholesalers by Category

The foundation of is its vast directory of qualified wholesale suppliers. For over 10 years, buyers have appreciated the quality and accuracy delivered by this directory. The staff at prescreens all companies listed in the directory to be sure they are true and active wholesale suppliers. Click any of the 50 major industry product categories featured on the home page, and you will get an accurate list of companies that are significant suppliers in that category. Most product categories have subcategories that allow buyers to narrow their search within that category.

Each listing in the category search results displays the company's name and location, a brief description of their product line and a link directly to that company's website. If you see a shopping cart icon in the listing, it means that the company has an online ecommerce storefront that has been verified by as a true wholesale storefront. The category search is, by far, the most popular search tool used by wholesale buyers in North America.

Wholesale Power Search

Also on the home page of, you will find the Wholesale Power Search. This is indeed one of the most powerful wholesale sourcing tools on the Internet. Unlike the Category search, which searches for companies by product category, the Wholesale Power Search is a product based search. All of the companies listed on have the opportunity to load their products into this service, effectively allowing you to search for wholesale only products in over 1,400 approved wholesale storefronts on the web, from one convenient search box!

When you search for a product in the Wholesale Power Search, you see a list of matches complete with product description, as well as prices and pictures when available. Each item is linked directly to that item in the supplier's storefront, where you can see more product details, and make your purchase directly from the supplier.

Asian Wholesalers and Manufacturers

For buyers wishing to source products directly from Asia, has a link on the home page to a separate Asian Sources section. The structure is the same as's main directory, but includes only wholesalers and manufacturers located in Asia. All of the Asian companies listed on have English speaking representatives.

Deals & Steals

If you want bargain basement deals, you will want to check out the, "Deals and Steals," page. There is a link to Deals and Steals in the footer of every page on Only preapproved wholesalers of are allowed to post to this page. Check often, as new deals are posted everyday.

Wholesale Index

It can be very valuable to know what other wholesale buyers seek. Check out the Wholesale Index page, which lists the top 100 searches performed in the previous month. This is a great way to learn about new product trends, allowing you to be among the first to carry hot new products the moment they emerge. Each item in the Wholesale Index is linked to a list of suppliers that carry that item.

Product Locator Service

If you are looking for a unique or hard to find product, and you have been unable to find it using the regular search tools mentioned above, try using's exclusive Product Locator Service. This service allows you to anonymously send a request for anything wholesale related to the suppliers listed in If a supplier can meet your request, they reply back through our private network, and you can then decide to contact them. Only registered buyers may use this service, but buyer membership is free and joining takes but a minute.

With all of these powerful search tools, it is no surprise that is the most popular and fastest growing marketplace for buyers and sellers of wholesale merchandise. Visit today, and make it a regular part of your product sourcing strategy.

Topic: Web Tech Tips

Related Articles: Wholesale Central 

Article ID: 982

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