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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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04/01/2011 - Using trust symbols on your website to drive more sales
There are many features your website must have in order to be successful ONLINE. Having a well-designed and attractive website is important, but it is not enough.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every ONLINE retailer wants to convert browsing consumers into paying customers.

03/01/2011 - Hot-Selling History?
Even 150 years later, the Civil War has the power to move minds and hearts.

03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.

03/01/2011 - Fearless Halloween Forecast
For retailers looking to cash in on America's love of Halloween, there are no tricks, even in a down economy.

03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.

03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, ONLINE retailing.

03/01/2011 - ONLINE Retail Sales Rise 11 Percent
Ecommerce research firm comScore Inc. has released its fourth quarter 2010 U.S. retail ecommerce sales estimates.

03/01/2011 - More Retailers Move To Ecommerce
Electronic commerce is gaining in importance, according to a new study by Retail Systems Research.

03/01/2011 - New Ecommerce Site Design Links Catalog with Product Prices
Sales One International, the wholesale company that specializes in body jewelry and stainless steel jewelry, has released a new catalog that uses an innovative design to push users right to its website.

02/01/2011 - Is Chat Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.

02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.

02/01/2011 - Summit Road Launches New Site
A premiere wholesale distribution company is moving even more of its business ONLINE. Summit Road Distributing, selling a large assortment of products, dipped its toes in the ecommerce waters years ago with a site on WholesaleCentral.com.

02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.

01/01/2011 - Kalan's Keys to Success
With a successful history of 40 years selling key rings, novelties and more, you might think a wholesaler like Kalan Inc. would be content with a sure winning strategy.

01/01/2011 - Exit Sales Tackles Fishing Gear ONLINE
Over the course of a long and busy professional life, Bobby Fowler has come full circle.

01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source ONLINE, because the Web makes it easy to browse the thousands of styles out there.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

01/01/2011 - Bad Review? No Boost for You!
Ecommerce retailers will now need to be more careful about managing their ONLINE reputations.

01/01/2011 - E-Shoppers Love Free Shipping
ONLINE consumers are looking for free shipping more than any other perk or enticement, according to a new survey conducted by Stamps.com.

01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products ONLINE, best reach their increasingly tech-savvy customer base?

12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an ONLINE specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.

12/01/2010 - ONLINE Fraud: Threat, Prevention, and Recovery
Anyone who buys or sells on the Internet may be vulnerable to ONLINE fraud.

12/01/2010 - Fragrance Sales Not Wafting Away
From perfume to incense to air fresheners, scented products continue to draw customers to retail checkouts, even in a stinky economy.

12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

12/01/2010 - Social Media Coupon Craze
The latest rage in ONLINE coupons is blending retail offers with social media.

12/01/2010 - Top Holiday Trends Have eCommerce Implications
The National Retail Federation recently released a list of top holiday trends, based on its holiday retail forecast.

11/18/2010 - DollarDays Introduces SBA Backed Loan Offering to Help Small Business Owners
Leading ONLINE wholesaler DollarDays now offers an SBA loan program through its website to help small business owners secure funding.

11/01/2010 - Email Etiquette and Disclaimers
Observing the rules of email etiquette can be a quick and painless component of marketing your products or services to existing and prospective customers.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

11/01/2010 - Holiday Web Sales Uptick?
Coming off a summer that saw significant ONLINE sales growth, several forecasters are dreaming about the upcoming holiday season.

11/01/2010 - Treasure Seekers Unite
An ONLINE community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of ONLINE merchants.

11/01/2010 - Web Retailers Go Global
A new report from Forrester Research says the frontier of ONLINE retailing is going global.

10/01/2010 - Landing Page Optimization
Many ONLINE entrepreneurs are content with letting their websites' home pages sell their goods for them.

10/01/2010 - Quality Italian Air Fresheners
Car wash magnate Ira Feinberg has been an entrepreneur, inventor, and industry expert for close to 50 years.

10/01/2010 - Pampered Princess Booms ONLINE
Sharee Kowalski was a mom selling wholesale jewelry out of the trunk of her car 20 years ago.

10/01/2010 - Jewelry & Watches Rebound
Time may indeed heal all wounds, as the old saying goes, if the recent performance of the jewelry and watches segment of the economy is any indicator.

10/01/2010 - Turning Web Shoppers into Buyers
Many ONLINE store owners have the impression that all they have to do is attract more traffic and sales rise.

10/01/2010 - Payvment Launches Shopping Cart for Facebook
Payvment, the leading shopping platform on Facebook, today announced the release of a new application programming interface (API).

10/01/2010 - FCC Punts On Net Neutrality
In September the Federal Communications Commission extended the public discussion period on the controversial Net Neutrality issue, thereby delaying a decision on the topic until after the elections this month.

10/01/2010 - E-Retail Sales Grow Twice As Fast As Brick And Mortar Sales
Total U.S. sales of goods ONLINE continues a trend of growing twice as fast as total sales of retail goods.

09/11/2010 - Building ONLINE Revenue with Affiliate Programs
Everyone wants to make more money. Affiliate programs are a great way to make more money with relatively little effort.

09/01/2010 - Gifts, Candles and Incense Trends
When it comes to the aromatic arts, giftware sellers are generally well stocked, and contrary to national economic news, well satisfied.

09/01/2010 - Big Lots For Small Retailers
Justin Starnes, general manager of Eagle Eye Wholesalers, is still young but possesses more experience than many retail veterans.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

09/01/2010 - WholesaleCentral.com Adds Video To Industry Leading Wholesale Merchandise Website
WholesaleCentral.com, the top-ranked business-to-business directory for general merchandise buyers, distributors, importers and manufacturers, today announced the addition of wholesale merchandise videos to its top-ranked website.

09/01/2010 - E-Book Marketplace
The news on electronic book wholesaling is a real page turner these days, and like any good mystery, there's no way to know how it's all going to turn out.

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