News & Articles
INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for "marketing" yielded 477 matches
03/01/2007 - Cosmetics Sales Up
The cosmetics and toiletries market climbed four percent in 2006. Consumers are not only buying more of these products, they are also going for more upscale units.
03/01/2007 - CloseoutCentral.Com: Web Buying & Selling Made Easy
Buyers searching for the best deals on the latest closeout merchandise should look no further than Closeoutcentral.com, the nation's leading directory of closeout suppliers and products.
02/01/2007 - Winning MARKETING Tactics
Although MARKETING principles have been tested for decades, many small business owners fail to make a commitment to MARKETING.
02/01/2007 - What's In Your Name?
Naming a business is a little like naming a child: You only get one shot.
02/01/2007 - Sunglasses Sales Shine All Year
Once considered a seasonal category, sunglasses are now hot sellers year round, regardless of climate and geographic location, according to suppliers.
02/01/2007 - Solid Year For Online Toy Sales
A survey of online toy wholesalers and retailers reveals a good but not great year in 2006, and promising prospects for '07.
02/01/2007 - Securing the Right Financing
Plenty of great Internet success stories started in a basement office with a few hundred dollars and a dream.
02/01/2007 - Personalize Web Shopping
Personalization techniques can not only help an online retailer get more customers, it can also build loyalty and add to tickets by cross selling and getting more shoppers to trade up.
02/01/2007 - Mix Search And Display Ads
When combined, search and display advertising deliver profoundly better results than when used independently, according to new research conducted by comScore Networks.
02/01/2007 - Develop Vendor Partners
While an entrepreneur's own energy and resourcefulness are critical to the success of retail kiosk and cart programs, vendor support is also crucial.
02/01/2007 - Icing on Your Email Cake
Prettying up an email MARKETING campaign can boost conversion rates, according to a study of best practices by Silverpop Systems Inc.
02/01/2007 - Holiday Web Sales Update
Online retail holiday sales hit $15.6 billion, and were up 25 percent over corresponding days in 2005, according to a report by comScore Networks.
02/01/2007 - Google & Marketworks Offer Web Solutions
Google and Marketworks have teamed up to create a variety of new eCommerce storefront templates that will make it easier for small businesses to have professional looking websites with built-in Google Checkout.
02/01/2007 - Gift Cards Keep Giving
Gift cards reached an estimated $24.8 billion, or about four percent of all 2006 holiday spending, according to most estimates.
02/01/2007 - Enlisting Customer Support
Passionate customers are the independent retailer's most valuable weapon in winning competitive battles against big chains and others. Here are some examples of how to enlist customers' support.
02/01/2007 - Dawn of mCommerce
Multi-channel MARKETING adds another channel: mCommerce, which is shopping on mobile phones. While wildly popular overseas, mCommerce is only now beginning to pop up in the U.S.
02/01/2007 - Blogosphere MARKETING
Blogging is one of several trends that experts predict will help retailers reach and communicate with a broader customer base.
01/01/2007 - Top Retail Trends
Experts see major and minor shifts in the retail industry this year. Following is a handful of trends that are expected to impact independent merchants in the months ahead.
01/01/2007 - Salco Streamlines Web Sales
Sal Maggio became a salesman at the wee age of four. His older brother was hawking candy bars for a school benefit, and the toddling Maggio could not resist his natural predilection.
01/01/2007 - Products & Prices Drive Sales At CloseoutCentral
For the last 10 years, the Internet has been building steam towards becoming the dominant medium of the future for business to business trade. And CloseoutCentral.com has been leading the way, step by step, as this revolution has taken place.
01/01/2007 - Private Label Revolution
No longer just cheap alternatives, private labels represent 20 percent of U.S. retail sales. JC Penney, Target and Wal-Mart are just some of the retailers that have recently announced increased emphasis on private label merchandise.
01/01/2007 - Positive MARKETING From Your Limited Database
Discouraged by your limited ability to target past customers? Whether you are in wholesale or retail, you are not alone. Even some of today's fastest growing companies do not have their web divisions set up the way they want or need them to be. So how can you compensate if you do not have precious data on visitors because you do not have a proper analytics program?
01/01/2007 - Many Unhappy Returns
It is not just a sweater that's too small or a duplicate blender that will be returned to a store after the holidays. Honest shoppers will be joined at the return counter by a growing number of increasingly sophisticated crooks.
01/01/2007 - Managing Shipping
The cost of shipping a one pound box from L.A. to New York can range anywhere from $1.73 to $69.73, depending on shipping options. A Forrester Research study for Shop.org says online sales of items shipped are expected to increase 20 percent this year, to approach $132 billion.
01/01/2007 - How the Small Survive Online
While the Amazons, Dells and Sears of the Internet landscape dominate online commerce, it is the small wholesalers and retailers who make the web hum. Statistics on the exact number of mom and pop websites are tough to come by, but needless to say that without the millions of small online storefronts dotting the web, ecommerce would not be the bustling, diverse selling alternative that it is.
01/01/2007 - Converting Shoppers Into Buyers
Dollars spent on improving the shopping experience can significantly increase a retailer's sales and earnings. Specifically, building a multi channel capability can pay big dividends, according to a new study from Deloitte & Touche USA.
01/01/2007 - 10 Tips To Build Sales
Believe it or not, many retailers fail to respond to inquiries that could lead to additional business. Salespeople often dismiss phone calls, email queries, web page click throughs and web impressions as, "window shoppers."