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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for " Direct" yielded 148 matches


04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ecommerce channel ultimately hinges on one important area-the warehouse.

03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.

03/01/2013 - ASIA AMERICA - Where Smart International Buyers Go in Miami
The Miami wholesale ASIA AMERICA trade show, now in its fourth year, is being held October 1-3, 2013, at the Miami Beach Convention Center. The trade show has made history by becoming the "show to go to" for Caribbean, Central and South America buyers as well as for over 6,000 exporters and importers in the Miami area. More than 8,000 buyers who attended the 2012 show have done more than $50 million in business, according to exhibitors' estimates.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for DIRECT-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then return to view their video.

11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.

10/01/2012 - Asia America Trade Show Booms
Dubbed "The Show of the Future," the Asia America Trade Show, held September 11-13 in Miami Beach, FL, was a huge success, with 240 exhibitors and more than 8,000 buyers from 34 countries in South and Central America, the Caribbean and the U.S. Florida alone has more than 6,000 exporters who seek out new technology and general merchandise to offer to their clients.

09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy Network LLC. Those products are the latest stock fueling the company's success.

08/01/2012 - Mobile Online Transactions
Online shopping cart abandonment rates are sky high, topping 70 percent according to some studies, and incomplete sales can be a problem for today's online retailers.

07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.

06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

04/01/2012 - Gas Fuels Ecommerce
AIT, web hosting company to over 210,000 customers predicts that the increase in gas prices in 2012 will have a DIRECT impact on web shopping.

03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate Returns for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store returns from The Home Depot stores.

01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

10/01/2011 - Web Tax Issues
Strapped state legislatures, hungry for new revenue, are looking to tax ecommerce sites such as Amazon.

08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.

08/01/2011 - Gift And Decor Wholesalers Adapt and Thrive
The gift and decor industry covers a wide range of merchandise, but some universal trends can be found when taking a closer look at the industry?s suppliers.

07/01/2011 - Etailers And Facebook
Many ecommerce merchants are using Facebook to promote brand awareness, offer deals, and provide customer support.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.

05/01/2011 - Google Product Ads
In November 2007, Google invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.

02/01/2011 - Puttin' on the Blitz at Mr. Checkout
Mr. Checkout Distributors, a large network of independent jobbers and wholesalers that sells products into 25,000 small retail stores.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

01/01/2011 - Exit Sales Tackles Fishing Gear Online
Over the course of a long and busy professional life, Bobby Fowler has come full circle.

01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products online, best reach their increasingly tech-savvy customer base?

10/01/2010 - ASD Brings Buyers and Sellers Together
The leading wholesaler and supplier brands gathered at ASD Las Vegas from August 8-11.

09/01/2010 - Gifts, Candles and Incense Trends
When it comes to the aromatic arts, giftware sellers are generally well stocked, and contrary to national economic news, well satisfied.

09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep group.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

08/01/2010 - New Site Sparks Eros Hosiery Success
A family wholesale business with a long tradition of success is embracing new technology with a completely redesigned website and back-end system.

08/01/2010 - The Party Animal Inc. Unveils Lil' Teammates
Party Animal Inc. has become the talk of the sports toy industry this year, thanks to a new line called Lil' Teammates.

07/01/2010 - A Walk Through the Footwear Industry
Some 18 months ago, the footwear industry was very much feeling the effects of the global economic crisis.

05/01/2010 - A Warming Trend in Apparel
"The finest clothing made is a person's skin, but of course society demands something more than this."

05/01/2010 - Shopforbags.com Empowers Entrepreneurs
Buying from Shopforbags.com is an excellent way for store owners to stay ahead of their competition, because the company carries sought-after, trendy items not found anywhere else.

02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.

02/01/2010 - ASD Show in Vegas Feb. 28
ASD Las Vegas, the nation's largest, most comprehensive merchandise show, runs from February 28 - March 3, 2010 at the Sands Expo Center and Las Vegas Convention Center.

11/01/2009 - Marketing Trends for 2010
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future."

11/01/2009 - Lifestage Predicts Web Shoppers
Income and age, often seen as predictors of how people utilize the Internet for shopping, may not be the best indicators of online shopping behavior.

10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.

10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.

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