INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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03/20/2015 - Annual Toy Fair Once Again a Success
Visitors from all over the world came together to NETWORK, buy and display the latest in toys, games and youth entertainment products.
04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message
02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).
02/01/2013 - Offprice On Top
Each year, trade shows are recognized for overall attendance, exceptional exhibit spaces and outstanding product offerings. In 2012, the OFFPRICE Show received a nomination as one of the fastest growing trade shows in terms of exhibit space and won for its overall growth in 2011, for a combination of the February and August shows. With 17 years under its belt, the OFFPRICE Show and its team of organizers have the attendee and exhibitor experiences down to a science, starting with the timing of the February show. "OFFPRICE in February is held during Las Vegas Fashion Week, which is a key component in the planning of the show," explains Stephen Krogulski, CEO. This strategic timing enables buyers to purchase goods as close as possible to upcoming seasons, while affording them the advantage of viewing future fashion trends in advance. "It allows retailers to make very opportunistic buys," he continues.
01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.
01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site via e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.
12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.
10/01/2012 - Sterling Reduces B2B Credit Card Processing Fees
Sterling Buying Group (SBG) has been around for more than six years, spearheaded by credit card processing industry veterans Howard Cooper and Kevin Schifrin, who have grown the company in excess of 40 percent annually. To Cooper, running the business is not just about getting clients in the door, it is about taking care of those clients and making sure that customer service is consistently at the forefront of every client interaction.
09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy NETWORK LLC. Those products are the latest stock fueling the company's success.
09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.
09/01/2012 - The Sky's the Limit with Cloud Computing
Instagram, Groupon and LinkedIn are amazing success stories that serve different markets yet share a common link. Each was born in "The Cloud," a complex infrastructure that, in real time over the Internet, extends an online business's IT capabilities without investing in new infrastructure, training new personnel or licensing new software.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
08/01/2012 - Mobile Online Transactions
Online shopping cart abandonment rates are sky high, topping 70 percent according to some studies, and incomplete sales can be a problem for today's online retailers.
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.
07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.
07/01/2012 - Social Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is Social Gifting, the activity where consumers on social media channels like Facebook can individually, or in groups, purchase gifts for friends.
04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.
04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
12/01/2011 - ThermoServ Beverageware
If you are currently drinking out of an insulated thermos, mug, or tumbler with your college or favorite brand's insignia on it, there is a really good chance ThermoServ made it.
10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
07/01/2011 - Asia America Trade Show
Surrounded by 43 countries from Central and South America and the Caribbean, Miami has been chosen for its high marketability to host the Asia America Trade Show (ACS America), scheduled for September 20 to 22.
06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.
06/01/2011 - Responding To Customer Needs, Toy NETWORK Continues To Evolve
Responding to a changing marketplace, Toy NETWORK LLC enjoys success as a nimble toy importer.
06/01/2011 - Polling Customers On Facebook Pays Off For Ecommerce Merchants
Although there are a number of ways to make social media work for an ecommerce business, online polling is often overlooked.
05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.
05/01/2011 - Google Product Ads
In November 2007, Google invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.
04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.
02/01/2011 - Puttin' on the Blitz at Mr. Checkout
Mr. Checkout Distributors, a large NETWORK of independent jobbers and wholesalers that sells products into 25,000 small retail stores.
02/01/2011 - Treat Credit Data With Care
Retailers rely on credit cards like restaurants rely on plates, but the danger of broken plates is nothing compared to the danger of lost or stolen credit card information.
01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products online, best reach their increasingly tech-savvy customer base?
12/01/2010 - Online Fraud: Threat, Prevention, and Recovery
Anyone who buys or sells on the Internet may be vulnerable to online fraud.
11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its NETWORK of online merchants.
10/01/2010 - Payvment Launches Shopping Cart for Facebook
Payvment, the leading shopping platform on Facebook, today announced the release of a new application programming interface (API).
09/11/2010 - Building Online Revenue with Affiliate Programs
"Do you want to make more money?" queried a certain line of infomercials in the 1990s.
09/01/2010 - Social NETWORKs Lose Trust
Common wisdom in recent years has proven that social NETWORKing is an essential element of a company or brand's online presence and marketing mix.
07/01/2010 - No Business Like Snow Business
After one of its products became a breakout best-seller, Gift Bliss had to grapple with the challenges of success. While most wholesalers carry a range of products, none would complain if just one of those items became a hot seller.
06/01/2010 - Cracking the Code for Profits
The toy market has always been difficult to gauge. Ever changing fads, not to mention the luxury item status of many toys during tougher economic times
05/01/2010 - A Warming Trend in Apparel
"The finest clothing made is a person's skin, but of course society demands something more than this."
03/01/2010 - Gift Dropship.com Offers Preloaded Sites
After a retailer, eBay store, flea marketer or anyone else who sells product sets up an account at Gift Dropship.com, they can simply visit that website, order the product and have it shipped in their store's name to their customer
02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online marketing efforts.
11/01/2009 - UPS Adds Web Printing Service
The UPS Store chain has launched an Internet service that lets customers design brochures, posters and other materials online, and then have them printed and prepared for pickup at a local UPS Store.
11/01/2009 - Push for Internet Privacy
An assembly of 10 consumer advocacy groups, including the U.S. Public Interest Research Group...
11/01/2009 - Join the Social NETWORKing Party
The next 50 years of the Internet will be dominated by the phenomenon known as social NETWORKing.
11/01/2009 - Closeout Central Partners with TMC
CloseoutCentral.com has been selected as the official wholesale directory of the Transworld Merchandise Center. Closeout Central, established by Sumner Communications Inc. in 1996, is the Internet's oldest and most respected closeout directory.
10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.