INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
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10/13/2016 - Winter 2017 Philadelphia Gift Show Highlights
The first gift show of the season for Northeast retailers.
03/20/2015 - Annual Toy Fair Once Again a Success
Visitors from all over the world came together to network, buy and display the latest in toys, games and youth entertainment products.
04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a SUCCESSFUL ecommerce channel ultimately hinges on one important area-the warehouse.
04/01/2013 - Start a Business with Drop Shipping
The idea of selling products without having to first buy them and then hold the inventory in a warehouse is attractive to some business owners because it can be a cost-effective way to start selling online. Business logic tells us that the easier it is to start a small business, the more competitors will be in the industry. Drop shipping is no exception, and competition will only grow with the rapid expansion in ecommerce overall.
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
02/01/2013 - Offprice On Top
Each year, trade shows are recognized for overall attendance, exceptional exhibit spaces and outstanding product offerings. In 2012, the OFFPRICE Show received a nomination as one of the fastest growing trade shows in terms of exhibit space and won for its overall growth in 2011, for a combination of the February and August shows. With 17 years under its belt, the OFFPRICE Show and its team of organizers have the attendee and exhibitor experiences down to a science, starting with the timing of the February show. "OFFPRICE in February is held during Las Vegas Fashion Week, which is a key component in the planning of the show," explains Stephen Krogulski, CEO. This strategic timing enables buyers to purchase goods as close as possible to upcoming seasons, while affording them the advantage of viewing future fashion trends in advance. "It allows retailers to make very opportunistic buys," he continues.
11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.
11/01/2012 - Conquer eCommerce with Drop Shipping
As online shopping figures continue to swell, entrepreneurial opportunities follow suit, and with the help of reliable drop shippers, running a SUCCESSFUL ecommerce or mcommerce business is more obtainable than ever.
11/01/2012 - Six Design Tips to Generate Sales
To be SUCCESSFUL, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.
09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.
09/01/2012 - 9 Lessons For Running an Ecommerce Business
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.
08/01/2012 - Impulse Gifts Grab Sales
It is easier than ever for retailers to stock up on gift and novelty merchandise in preparation for SUCCESSFUL holiday sales. This is because online wholesalers not only stay on top of hot trends and have plenty of popular merchandise available, they also continue to invest in website functionality that enables buyers to quickly see what is new, peruse colorful catalogs, avail themselves of web specials, and place and track orders online.
07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.
05/01/2012 - Six Secrets of SUCCESSFUL eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Kole's Wholesale Buying Tips
With over 25 years' experience, Kole Imports knows the preferences of today's frugal retailers, and their equally cost-conscious customers.
03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its customers.
03/01/2012 - Drop Shipping by Kole Imports, Part One
Kole Imports has been a SUCCESSFUL wholesaler of general merchandise for the past 26 years, growing a solid customer base and building itself into a brand name in the industry.
03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.
12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a SUCCESSFUL ecommerce business.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.
10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.
09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.
08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.
07/01/2011 - Buy4Store Finds New Ways To Serve Retailers
While some wholesalers may do a single thing well, Buy4Store.com is continually refining new and multiple ways to provide profitable opportunities to its retailer buyers.
07/01/2011 - Steal Deal Inc. Fully Optimized For Search Engines
Mix a SUCCESSFUL wholesale clothing business with a savvy Internet strategy, and expect explosive growth.
07/01/2011 - ASD Show July 31 - Aug 3
Celebrating a milestone of 50 years, ASD continues to bring national wholesale buyers and sellers together to create the most dynamic B2B merchandise marketplace in the industry.
06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.
04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.
04/01/2011 - Using trust symbols on your website to drive more sales
There are many features your website must have in order to be SUCCESSFUL online. Having a well-designed and attractive website is important, but it is not enough.
03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.
03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.
02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.
01/01/2011 - Kalan's Keys to Success
With a SUCCESSFUL history of 40 years selling key rings, novelties and more, you might think a wholesaler like Kalan Inc. would be content with a sure winning strategy.
01/01/2011 - Exit Sales Tackles Fishing Gear Online
Over the course of a long and busy professional life, Bobby Fowler has come full circle.
01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.
12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.
12/01/2010 - Hot Sauce Claws Out Competition
The gourmet hot sauce market is a competitive one, says Robert McDade, president of New Orleans based Natural Selections. Brands compete as much on the basis of how the product looks on the shelf as on the way the sauce tingles the tongue.
10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.
10/01/2010 - ASD Brings Buyers and Sellers Together
The leading wholesaler and supplier brands gathered at ASD Las Vegas from August 8-11.
09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep group.
09/01/2010 - E-Book Marketplace
The news on electronic book wholesaling is a real page turner these days, and like any good mystery, there's no way to know how it's all going to turn out.