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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for "Google Analytics" yielded 31 matches


03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that GOOGLE and other search engines recommend which should play an integral part in your online strategy.

11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.

08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

07/01/2012 - There's an App for That
Mobility changed communication. Freedom from wires and landlines, freedom from cables, cords and tangles has spread like wildfire in a culture that prizes speed and efficiency. The demand for mobility has affected the way we live and, in turn, the way customers shop. Text-ready thumbs are now interested in making purchases, placing orders online via cell phones and tablets.

07/01/2012 - Marketers React to GOOGLE Changes
GOOGLE recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called GOOGLE Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.

06/01/2012 - Conversion Funnels for Web Profits
Conversion funnels help website owners understand the online behavior of visitors during a conversion process.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in GOOGLE ANALYTICS, you are not getting a complete picture of how your business is performing.

04/01/2012 - 7 Strategy's SEO Expertise
The most important thing for any web-based business is to rank on the first page of GOOGLE and other highly used search engines, attainable with superior Search Engine Optimization (SEO) practices.

04/01/2012 - GOOGLE ANALYTICS Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.

03/01/2012 - Analyzing GOOGLE ANALYTICS
When selling merchandise online, it is not enough to simply track sales.

03/01/2012 - Your Guide to the New GOOGLE ANALYTICS
In March 2011 GOOGLE released its new and improved version of GOOGLE ANALYTICS.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.

10/01/2011 - GOOGLE Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is GOOGLE.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including GOOGLE, Bing, and Yahoo.

05/01/2011 - GOOGLE Product Ads
In November 2007, GOOGLE invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.

03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.

07/01/2010 - Track GOOGLE Product Search Traffic in GOOGLE ANALYTICS
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using GOOGLE ANALYTICS and GOOGLE's URL Builder

03/01/2010 - Tracking MSN and Yahoo! PPC in GOOGLE ANALYTICS
When fed the right data, GOOGLE ANALYTICS can extract query string variables that may offer better reporting capabilities.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

03/01/2008 - New Click Fraud Filter Improves Traffic Quality
Click Forensics, Inc., the leading provider of click fraud prevention solutions, has announced the availability of Click Forensics for Publishers

03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question

02/01/2008 - Golden Compass Increases Web Sales
I have noticed a recurring problem among merchants who have contacted me to help them increase their website sales.

09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.

08/01/2007 - SilverSource.com Grows Online
Some companies get things right the first time, whether they are marketing online or offline.

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