INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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01/06/2015 - Independent Retailer Magazine Celebrates 25th Anniversary with 2015 Retail Forecast
Independent Retailer magazine, the leading trade publication for independent retail store owners, celebrates their 25th anniversary with a forward-looking 2015 Retail Outlook special issue.
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for direct-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling STORIES, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then return to view their video.
09/01/2012 - The Sky's the Limit with Cloud Computing
Instagram, Groupon and LinkedIn are amazing success STORIES that serve different markets yet share a common link. Each was born in "The Cloud," a complex infrastructure that, in real time over the Internet, extends an online business's IT capabilities without investing in new infrastructure, training new personnel or licensing new software.
07/01/2012 - Free Shipping Worth Waiting For
Online shoppers want free shipping, even if it means their packages take longer to arrive, and are less concerned about sales tax, according to a recent study by research and consulting firm AlixPartners LLP.
06/01/2012 - Walmart Dives Into Social ECommerce
Walmart recently launched its first social gifting platform, Shopycat, a Facebook application that suggests gifts for friends based on their Facebook use.
06/01/2012 - Robert Greenspan: Wholesale Legend
Robert E. Greenspan is one of the great American wholesale success STORIES of the last 40 years.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup STORIES in more behind-the-scenes venues like wholesale.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
05/01/2012 - Western Express For Western Success
The STORY behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.
05/01/2012 - Web-Only Retailers See Growth
Digital shopping channels are undeniably a growing trend among bargain hunters, special occasion shoppers and even shoppers looking for everyday merchandise.
04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.
04/01/2012 - 7 Strategy's SEO Expertise
The most important thing for any web-based business is to rank on the first page of Google and other highly used search engines, attainable with superior Search Engine Optimization (SEO) practices.
04/01/2012 - Google Privacy in Question
03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.
03/01/2012 - Support Local Online
Over the past few years, there have been numerous campaigns, such as Small Business Saturday and Shift Your Shopping, which encourage shoppers to buy products from local brick and mortars.
03/01/2012 - Walmarts Online Innovations
Walmart named Neil Ashe, former CEO of CNET and president of CBS Interactive, as the new president and CEO of its global ecommerce business, effective immediately.
03/01/2012 - Marketing Via Pinterest
As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
02/01/2012 - Google Takes On Amazon
After seeing Amazon increase its sales 42 percent in the first nine months of 2011, Google is looking to launch a service that will allow the search engine giant to act as a middle man between shoppers and a local seller.
01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.
11/01/2011 - Driving Conversion with Photography
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the online success of a brand.
11/01/2011 - Going Global
Recent news reports indicate that the international ecommerce marketplace is not only growing, but playing a larger role in the U.S. market.
10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.
10/01/2011 - Web Tax Issues
Strapped state legislatures, hungry for new revenue, are looking to tax ecommerce sites such as Amazon.
08/01/2011 - Web Sales Tax Fight Looms
For many years, online retailers have enjoyed the competitive advantage of avoiding state sales tax.
08/01/2011 - Banner Ad Boom
Online advertising is enjoying a banner year, and that presents opportunities for ecommerce merchants, say tech writers and pundits.
07/01/2011 - New Payment Frontiers: Smart Phones
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.
07/01/2011 - Alibaba's Payment Problems
Chinese ecommerce giant, Alibaba, is struggling with two of its biggest online payment systems, eBay subsidiary, PayPal, and Alibaba's own homegrown payment service, Alipay.
06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.
05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).
05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.
03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.
12/01/2010 - Social Media Coupon Craze
The latest rage in online coupons is blending retail offers with social media.
10/01/2010 - FCC Punts On Net Neutrality
In September the Federal Communications Commission extended the public discussion period on the controversial Net Neutrality issue, thereby delaying a decision on the topic until after the elections this month.
08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.
07/01/2010 - Flea market community and news site launches at FleaMarketZone.com
Business Website offers daily news, how-to articles, hot product and supplier features, reader forums, and a directory of thousands of U.S. flea markets and swap meets.
06/01/2010 - Hot Bandz Bandwagon
A new kids' jewelry product has twanged and snapped its way into a genuine youth fad. Rubber band bracelets, known collectively as, "bandz," are the latest hot craze to pique the interest of the 12 and under set
06/01/2010 - Home Furnishings & Housewares On Roll
The home furnishings and housewares segment of consumer goods has come through the economic downturn with mostly flying colors, according to both U.S. government statistics and purveyors of goods in the category
03/01/2010 - Positive Trends for Toys & Souvenirs
A decent holiday season and the generally positive economic outlook for 2010 are boding well for companies specializing in toys and souvenirs
02/01/2010 - Online Shopping Boom Expected
The Internet looks to be poised to become an even bigger force than ever in the world of retail in 2010.
11/01/2009 - Effective Email Marketing
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action.
10/01/2009 - Web Helps Small Biz
A new website has been created to provide small business owners with access to local resources for financing, training and networking.
10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.
10/01/2009 - Swine Flu Strategy
The timeworn adage: plan for the worst and hope for the best, applies to retailers as they head into flu season, which unfortunately coincides with their busiest season of the year.
10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.
09/01/2009 - Flea Marketers Spawning
The current economic slowdown and rising unemployment are spawning a new group of entrepreneurs.
09/01/2009 - 9 Ways to Improve Marketing
Marketing is like a personal exercise regimen. In the day to day bustle, it often gets pushed off the front burner or even falls between the cracks altogether
08/01/2009 - New Book By Jonah White
The Billy-Bob Secret To Life, a motivational, inspirational, How-To-Achieve-It autobiography is hot off the press, written by the owner of the famous, Billy-Bob Teeth company.
08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.