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04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).
11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.
09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
08/01/2012 - Tablets Trump Smartphones
Retailers tend to lump tablets and smartphones into the same category called "mobile," but that might not be wise, according to the results of a new study by online marketing technology company Monetate.
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - Marketers React to Google Changes
Google recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.
06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.
06/01/2012 - CONVERSION Funnels for Web Profits
CONVERSION funnels help website owners understand the online behavior of visitors during a CONVERSION process.
04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.
04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.
03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.
03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.
02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.
02/01/2012 - Abandonment Update
A new study by SeeWhy's CONVERSION Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.
11/01/2011 - Driving CONVERSION with Photography
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the online success of a brand.
11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase CONVERSION and website sales.
11/01/2011 - Tablet Ecommerce Heats Up With Amazon's Kindle Fire
With the release of Amazon's new color tablet, Kindle Fire, the ecommerce giant is competing with Apple's iPad with a product half the price.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.
08/01/2011 - Good Videos Can Boost Web Business
Would you watch a video of two dull people talking in a studio for 30 minutes?
07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.
07/01/2011 - SEO Tips for Electronic Retailers
Search engine optimization goes beyond landing a top keyword, says Danielle Sharpe of PromotionWorld.com.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
05/01/2011 - Google Product Ads
In November 2007, Google invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.
03/01/2011 - Landing Pages Drive CONVERSION
Effective landing page design can drive ecommerce CONVERSIONs, as every online retailer wants to convert browsing consumers into paying customers.
03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.
02/01/2011 - Is Chat Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.
02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.
01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.
12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.
12/01/2010 - Chat Software Offers E-Tailers a Chance to Close The Deal
For retailers the world over, looky-loos are a frustrating problem, but at least brick-and-mortar retailers can chat with browsers who are "just looking," and maybe even convert them into paying customers.
11/01/2010 - Sporting Goods
Is there such a thing as an industry that's truly recession-proof?
11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.
10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.
09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.
08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.
07/01/2010 - Track Google Product Search Traffic in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.
07/01/2010 - Profits From Abandoned Carts
Every ecommerce shopping cart that does not get pushed to checkout is a lost sale.
06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.
06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder
05/01/2010 - Best Days & Times for Emails
When considering how to get the most out of your email campaigns, do not overlook the timing of a send.
04/01/2010 - Ten Best Shipping Practices
It's no secret: Shipping is one of the most essential factors in closing ecommerce sales.