INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ecommerce channel ultimately hinges on one important area-the warehouse.
04/01/2013 - Start a Business with Drop Shipping
The idea of selling products without having to first buy them and then hold the inventory in a warehouse is attractive to some business owners because it can be a cost-effective way to start selling online. Business logic tells us that the easier it is to start a small business, the more competitors will be in the industry. Drop shipping is no exception, and competition will only grow with the rapid expansion in ecommerce overall.
04/01/2013 - U.S. eCommerce Sales to Hit $370B by 2017
Driven by the proliferation of smartphones and tablets, ecommerce sales in the U.S. are expected to grow at a compound annual growth rate of ten percent in the next five years, according to a new report, "U.S. Online Retail Forecast, 2012 To 2017," from Forrester Research. Forrester predicts U.S. online retail sales will reach $262 billion in 2013
02/01/2013 - Time Equals MONEY
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using mobile phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.
01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:
11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.
09/01/2012 - Wrap the Holidays in Fun, Flirty Accessories
Colorful, unique accessories make great holiday gifts, especially when they offer retailers outstanding profit margins. Some of the hottest new merchandise this season includes versatile hand cut scarves, shiny hair products and twinkling rhinestone jewelry, and jingle jangle hip scarves, all of which dress up anyone's bottom line.
09/01/2012 - 9 Lessons For Running an Ecommerce Business
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.
08/01/2012 - Themed Jewelry Goes the Distance
Few professional athletes can deny the glamour or prestige of championship tournament rings. The weight of these glinting pieces stands for every ounce of teamwork that went into the team's victory, and the rings often become heirlooms. Nick DeVito and Company, in Sarasota, FL, has made it part of its mission to bring that feeling of team pride to sports fans as well.
08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.
07/01/2012 - Marketers React to Google Changes
Google recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more MONEY without the potential of overstock headaches need not look further than drop shipping.
04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.
04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.
04/01/2012 - Flipo Group - Twenty Years of Innovation
Many people start a wholesale business for extra cash, or to try something new. For Jerry Phlippeau, it was a means for survival.
04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and website sales.
10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.
09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.
09/01/2011 - Great L&H Trading Is Making Business Bright
Great L&H Trading, a discount sunglass and fashion eyewear manufacturer and wholesaler, began its business in China, but quickly expanded to the United States.
08/01/2011 - Sales Tax 101
Sales tax can be the most complicated accounting challenge for ecommerce sellers.
08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."
08/01/2011 - Web Sales Tax Fight Looms
For many years, online retailers have enjoyed the competitive advantage of avoiding state sales tax.
08/01/2011 - Investing In Web Merchants
As the economy continues its slow recovery, venture capitalists, investors, and acquisition specialists are taking a new look at ecommerce companies.
07/01/2011 - New Payment Frontiers: Smart Phones
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.
07/01/2011 - Buy4Store Finds New Ways To Serve Retailers
While some wholesalers may do a single thing well, Buy4Store.com is continually refining new and multiple ways to provide profitable opportunities to its retailer buyers.
07/01/2011 - Steal Deal Inc. Fully Optimized For Search Engines
Mix a successful wholesale clothing business with a savvy Internet strategy, and expect explosive growth.
06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.
04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.
04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
04/01/2011 - Using trust symbols on your website to drive more sales
There are many features your website must have in order to be successful online. Having a well-designed and attractive website is important, but it is not enough.
03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.
03/01/2011 - Fearless Halloween Forecast
For retailers looking to cash in on America's love of Halloween, there are no tricks, even in a down economy.
03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.
02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.
02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.
01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.
01/01/2011 - Exit Sales Tackles Fishing Gear Online
Over the course of a long and busy professional life, Bobby Fowler has come full circle.
12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.
12/01/2010 - Social Media Coupon Craze
The latest rage in online coupons is blending retail offers with social media.
12/01/2010 - Hot Sauce Claws Out Competition
The gourmet hot sauce market is a competitive one, says Robert McDade, president of New Orleans based Natural Selections. Brands compete as much on the basis of how the product looks on the shelf as on the way the sauce tingles the tongue.
11/01/2010 - Sporting Goods
Is there such a thing as an industry that's truly recession-proof?