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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.

03/01/2013 - SEO: Make Your Website Work
SEARCH ENGINE optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic SEARCH traffic can have on ROI, and it is elusive because SEARCH ENGINES are always changing the rules. Still, there are a few core SEO principles that Google and other SEARCH ENGINES recommend which should play an integral part in your online strategy.

03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic SEARCH ENGINE optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a SEARCH ENGINE optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your SEARCH rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.

09/01/2012 - Wrap the Holidays in Fun, Flirty Accessories
Colorful, unique accessories make great holiday gifts, especially when they offer retailers outstanding profit margins. Some of the hottest new merchandise this season includes versatile hand cut scarves, shiny hair products and twinkling rhinestone jewelry, and jingle jangle hip scarves, all of which dress up anyone's bottom line.

08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

07/01/2012 - Marketers React to Google Changes
Google recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

04/12/2012 - Wholesale Central and Pinnacle Cart Forge Partnership
Wholesale Central, the Internet's leading directory of wholesale suppliers, has joined forces with leading eCommerce provider Pinnacle Cart in an effort to make selling wholesale merchandise on the internet easier than ever before. The partnership launched with the latest release of Pinnacle Cart, version 3.7.11, which includes an automated data feed to Wholesale Central's proprietary product SEARCH feature.

04/01/2012 - 7 Strategy's SEO Expertise
The most important thing for any web-based business is to rank on the first page of Google and other highly used SEARCH ENGINES, attainable with superior SEARCH ENGINE Optimization (SEO) practices.

04/01/2012 - Google Privacy in Question
Starting March 1, Google began operating under a new, unified privacy policy, and under that policy, Google has begun combining what it knows about users' activities.

03/01/2012 - Leading Internet Wholesale Source Surpasses 700,000 Product Milestone
WholesaleCentral.com, the Internet's leading directory of wholesalers and wholesale products, has surpassed the 700,000-item mark in its one-of-a-kind product database.

03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.

02/01/2012 - Google Takes On Amazon
After seeing Amazon increase its sales 42 percent in the first nine months of 2011, Google is looking to launch a service that will allow the SEARCH ENGINE giant to act as a middle man between shoppers and a local seller.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.

11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

09/01/2011 - Optimizing SEARCH Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through SEARCH ENGINES, including Google, Bing, and Yahoo.

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.

09/01/2011 - Mountain View Movies Specializes In DVDs And Games
When Tiffany Wilkie and her husband launched their wholesale closeout DVD business six years ago, they didn't know that they had a blockbuster on their hands.

09/01/2011 - Google + Ecommerce
Google+, the new social media and networking offer from SEARCH ENGINE goliath Google, is offering Facebook its first real competition.

08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."

08/01/2011 - Banner Ad Boom
Online advertising is enjoying a banner year, and that presents opportunities for ecommerce merchants, say tech writers and pundits.

07/01/2011 - Steal Deal Inc. Fully Optimized For SEARCH ENGINES
Mix a successful wholesale clothing business with a savvy Internet strategy, and expect explosive growth.

07/01/2011 - SEO Tips for Electronic Retailers
SEARCH ENGINE optimization goes beyond landing a top keyword, says Danielle Sharpe of PromotionWorld.com.

06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on SEARCH result traffic to bring new customers to their Internet storefronts.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.

05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and SEARCH ENGINE optimization (SEO).

05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.

05/01/2011 - Web Expert Offers Selling Tips
Making ecommerce difficult for customers is a huge blunder for many online merchants.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

11/01/2010 - Holiday Web Sales Uptick?
Coming off a summer that saw significant online sales growth, several forecasters are dreaming about the upcoming holiday season.

11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of online merchants.

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