INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/01/2009 - Kiosks Rev Up for Christmas
What is true for every retailer is equally true, if not more so, for kiosk and cart vendors: the need to make the most of the holiday season.
10/01/2009 - CloseoutCentral.com Named Official Wholesale Directory of The Transworld Merchandise Cente
Closeout Capital of America and Top Internet Closeout Directory strike dynamic cross PROMOTIONal marketing deal.
09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.
09/01/2009 - OfficeMax Partners with Payless
Two heavyweight retailers in very different fields have partnered in a cross merchandising, back to school PROMOTION.
09/01/2009 - No To Health Mandates & VAT
The National Retail Federation has urged Congressional committees working on healthcare reform to reject any form of employer mandate.
09/01/2009 - Content Trumps All
Quality is more important than quantity when it comes to designing a retail website, according to Lauren Freedman, president of research and consulting for E-Tailing Group Inc.
08/01/2009 - Phone Cards Are Winners
About two years ago, Pre-Paid PROMOTIONs Inc. began providing retailers with emergency phone cards with a sweepstakes attached.
08/01/2009 - Online Retailers Shift Tactics
The economy is forcing web retailers to change their marketing tactics, in order to acquire and retain customers.
08/01/2009 - Housewares and Gifts Fall Forecast
Events conspire to help keep the housewares market strong, while gift giving remains an important part of family and social life.
07/01/2009 - Test Marketing For Success
In his book, "Think And Grow Rich," Napoleon Hill says one major cause of business failure is business owners' propensity to make snap judgments and act on guesswork.
07/01/2009 - Retailer Buying Strategies
Wary of the economy, web retailers are likely to buy less holiday merchandise this year.
06/01/2009 - Still Loving Lucy
ALIZ INTERNATIONAL, long time supplier of I Love Lucy licensed bags, has signed a license agreement for Lucille Ball's 50th anniversary celebration in 2010.
05/01/2009 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.
04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.
04/01/2009 - Sites Wield Influence
User reviews and recommendations on online retail sites are more useful for typical web shoppers who plan to reduce the amount of money they spend on a variety of products, according to a recent study.
04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.
03/01/2009 - Upcoming PROMOTIONal Dates
Utilize These Dates to Plan an Effective PROMOTION Schedule.
03/01/2009 - Study Sees Web Gains in Downturn
A significant group of consumers, identified as, "recession shoppers," indicated in a recent study that they will do more shopping online this year if their financial situation worsens.
12/01/2008 - Sales Tips for Indy Retailers
The retail environment is now especially challenging for the small, independent retailer who is not only faced with penny pinching consumers, but also with giant retailers slashing prices.
11/01/2008 - Shipping PROMOTIONs That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.
11/01/2008 - Retailers See Strength Online
Online retailers reported profitability last year and believe online shopping will be more resilient than other channels in the months ahead, according to a newly released study by Forrester Research for Shop.org.
11/01/2008 - Ranking Buyer Satisfaction
Brick-and-mortar units outranked shopping websites when it comes to finding product information, according to the E-tailing Group's fourth annual crosschannel shopping study.
11/01/2008 - Holiday Email Tips
Major online retailers began sending holiday emails on October 28th last year, 58 days before Christmas, according to a new report.
11/01/2008 - Consumers Love Coupons
As Americans attempt to stretch their disposable dollars, we are becoming a nation of coupon clippers.
10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.
09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, online retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.
09/01/2008 - Back to School Trends
One fifth of parents nationwide have set aside a portion of their stimulus check for back to school purchases
08/01/2008 - Overstock.com Offers PayPal Later
Overstock.com Inc. is offering a new delayed payment option, PayPal Pay Later. The PayPal Pay Later service gives Overstock.com customers a credit account with flexible financing options, even if a buyer doesn't have a PayPal account.
08/01/2008 - Economy Favors Online Growth
While consumers expect to decrease their overall spending this year, according to a recent survey, the decline will take place more offline than online.
07/01/2008 - Vendors Profit From Quigley MD
In setting up a kiosk or cart program, it pays to get advice from experts.
06/01/2008 - Course For Small Business
The Savvy Marketers, a training program designed for small businesses, has been launched by Hart Communications, an independent public relations firm based in San Francisco.
05/01/2008 - Identity Marketing
Retailers employ different marketing strategies these days. As competition for consumers' disposable dollars intensifies, retailers take very different routes to improving and maintaining their market share.
05/01/2008 - Hasbro Buys Trivial Pursuit
Hasbro, Inc. has purchased all the intellectual property rights related to the Trivial Pursuit brand from Horn Abbot Ltd. and Horn Abbot International Limited.
04/01/2008 - Web Cash Payment Sparks Sales
As lending standards tighten and credit card interest mounts, several online retailers are reacting by offering interest free, cash payment checkout options for shoppers.
04/01/2008 - Shoppers Shift Channels
Televised shopping shows and infomercials remain powerful ways to interest consumers in buying.
03/01/2008 - Wegmans Snuffs Tobacco
The Wegmans supermarket chain has stopped selling cigarettes and other tobacco products in all of its stores.
02/01/2008 - Great Toys at WholesaleCentral.com
During the recent holidays, online toy sales showcased the fact that this niche's boom a few years ago was no fluke.
02/01/2008 - Affluent Love Bargains
It's hardly surprising that consumers would cite price as the most important factor in clinching an online purchase.
01/01/2008 - US Marketing: Great Deals for Big Profits
"Fast pennies are better than slow dollars" is the clever motto of Alan Altschul, President & Founder of US Marketing in upstate New York.
12/01/2007 - Perfect Product Photos
ORTERY TECHNOLOGIES INC. has developed and patented Photosimile, which is a desktop photo "studio" controlled by proprietary software.
11/01/2007 - Optimizing Product Pages For Sales
Usability research from Nielsen Norman Group (E-Commerce User Experience, pg. 26) suggests that there are two primary reasons why website visitors decide not to purchase from a website:
11/01/2007 - Master of More Than Price
Twenty years ago, PriceMaster, a wholesale distributor in Woodside, NY, wholesaled about 1,000 different products throughout the tri-state area from a warehouse of a few thousand square feet.
11/01/2007 - Email Results
Engaging online customers requires more than quick thank you notes for buying or signing up for newsletters.
10/01/2007 - Crystal Fresh Tailors Programs
The familiar adage, "location, location, location," so often applied to real estate, applies in equal importance to the location of kiosks and carts.
09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.
09/01/2007 - Smarts & Sweat Equal Turnkey Success
Any reliable product supplier to a kiosk or cart program will want a prospective operator to have a business plan for success.
09/01/2007 - Benefits of Vertical Search Engines
The Internet is a vast repository of information which can seduce busy wholesale buyers to spend hours searching for products and services for their businesses.
08/01/2007 - Impulse Is Key To Kiosk Sales
Merchandising from a kiosk or cart, more than from an inline mall store, relies on getting attention and stopping passersby in their tracks.
06/01/2007 - One For All Cosmetic
GO-NATURAL INC. offers the All-In-One Cosmetic, a single product that self adjusts to individual natural pigments and bone structure to produce a perfect natural color fit with each user.
06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.