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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message

03/01/2013 - Polarview Sunglasses are FAA Approved
The hottest trend in sunglasses is not as much about design as it is about functionality, according to David Zeuner, CEO of Sunglass Manufacturing GROUP. "Polarview is a new technology for sunglasses that does everything polarized lenses do to block UVA and UVB light as well as reflective glare, but, unlike polarized lenses, they don't block instrumentation. Even in bright light, you can see screens on devices like cell phones, GPS, aviation panels and iPads. All of our sunglasses are Polarview." Notably, the Federal Aviation Administration (FAA) has approved the use of Polarview glasses, and outlawed the use of polarized glasses, for airline pilots

03/01/2013 - ASIA AMERICA - Where Smart International Buyers Go in Miami
The Miami wholesale ASIA AMERICA trade show, now in its fourth year, is being held October 1-3, 2013, at the Miami Beach Convention Center. The trade show has made history by becoming the "show to go to" for Caribbean, Central and South America buyers as well as for over 6,000 exporters and importers in the Miami area. More than 8,000 buyers who attended the 2012 show have done more than $50 million in business, according to exhibitors' estimates.

03/01/2013 - A Message from the CEO
This year marks our 25th anniversary serving the wholesale and retail merchandise industry, and I want to thank you for choosing us to help you grow your business. It is an honor to bring you the news, business insights and, most importantly, new product information you need to succeed. Throughout the years, our motto has been to under promise and over deliver, and we are dedicated to connecting reputable wholesalers with the most active buying audience across all venues.

01/01/2013 - Get a Foothold with Cheap Wholesale Socks
Novelty socks are all the rage right now, and the brighter they are, the better they sell. With designs that pay homage to bacon, mustaches, bicycles and more, socks are one type of merchandise that steps in line with the funkiest trends. Cheap Wholesale Socks offers foot hosiery in every color of the rainbow, including a number of shocking hues and patterns, ranging from neon giraffe spots to bright skeleton keys.

12/01/2012 - Gifts with Presence
Kheops International is a business propelled by genuine passion for the company's products. Nestled in the rural North Country of New Hampshire, the company dedicates itself to meaningful items that are off the beaten path in terms of design and function, and are intended to inspire end customers with their high quality and unusual characteristics.

12/01/2012 - Popular Smartphone Apps
Smartphone users download entertainment and game apps more often than any other applications, with social media, finance and productivity apps also popular mobile downloads, according to a study by customer service technology company Virtual Hold Technology (VHT).

11/01/2012 - Best Electronic Devices Fuel Sales
Berlin, Germany, ballooned with excitement at this year's annual Internationale Funkausstellung (Radio and Television Exhibition). Fingertips were the focus for technology and engineering executives as they gathered to kibitz about the latest touchscreens, smartphones and tablet accessories.

10/01/2012 - Sterling Reduces B2B Credit Card Processing Fees
Sterling Buying GROUP (SBG) has been around for more than six years, spearheaded by credit card processing industry veterans Howard Cooper and Kevin Schifrin, who have grown the company in excess of 40 percent annually. To Cooper, running the business is not just about getting clients in the door, it is about taking care of those clients and making sure that customer service is consistently at the forefront of every client interaction.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

10/01/2012 - Retail ECommerce to Grow Significantly
For retailers today, it is an exciting but challenging time. The ecommerce revolution has created a newly empowered consumer, the "always-on" consumer, who has higher expectations for the retail shopping experience than ever before. But how should retailers transform their business and their supply chains to support the omni channel delivery of products to these new consumers?

09/01/2012 - Sterling Helps Reduce Costs
Sterling Buying GROUP has been around for more than six years, spearheaded by credit card processing industry veterans who have grown the company in excess of 20 to 40 percent annually. To managing partner Howard Cooper, running the business is not just about getting clients in the door, it is taking care of those clients and making sure that customer service is consistently at the forefront of every client interaction.

09/01/2012 - 9 Lessons For Running an Ecommerce Business
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

08/01/2012 - Mobile Online Transactions
Online shopping cart abandonment rates are sky high, topping 70 percent according to some studies, and incomplete sales can be a problem for today's online retailers.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.

07/01/2012 - Social Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is Social Gifting, the activity where consumers on social media channels like Facebook can individually, or in GROUPs, purchase gifts for friends.

06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.

04/01/2012 - Flipo GROUP - Twenty Years of Innovation
Many people start a wholesale business for extra cash, or to try something new. For Jerry Phlippeau, it was a means for survival.

03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate Returns for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store returns from The Home Depot stores.

03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.

02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.

01/01/2012 - 2012 CES Preview
The Consumer Electronics Association?s (CEA) 2012 International CES will be held January 10th to 13th in Las Vegas, NV.

01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.

01/01/2012 - China eCommerce Explodes
China's online sales are projected to surpass those of the United States by 2015.

12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.

12/01/2011 - Mobile App Sales Rising
According to IT market research GROUP Gartner, companies will generate half of their web sales via social media and mobile applications by 2015.

11/01/2011 - Driving Conversion with Photography
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the online success of a brand.

11/01/2011 - Flipping Over Burger Flippers
The Wildman Business GROUP, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.

10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.

07/01/2011 - Footwear Suppliers Basic Styles And Tropical Sandals Are Hot
From sandals on the Fourth of July to toe socks at Christmas, footwear and hosiery are always in season.

06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

04/01/2011 - ASD Show 2011: Traffic Good, Exhibitors Pleased
The 2011 ASD Show in Las Vegas was thronged, and exhibitor reaction ranged from satisfied to ecstatic, reports from the show floor indicate.

03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.

02/01/2011 - Puttin' on the Blitz at Mr. Checkout
Mr. Checkout Distributors, a large network of independent jobbers and wholesalers that sells products into 25,000 small retail stores.

12/01/2010 - Top Holiday Trends Have eCommerce Implications
The National Retail Federation recently released a list of top holiday trends, based on its holiday retail forecast.

11/18/2010 - DollarDays Introduces SBA Backed Loan Offering to Help Small Business Owners
Leading online wholesaler DollarDays now offers an SBA loan program through its website to help small business owners secure funding.

11/01/2010 - Sporting Goods
Is there such a thing as an industry that's truly recession-proof?

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of online merchants.

10/01/2010 - Jewelry & Watches Rebound
Time may indeed heal all wounds, as the old saying goes, if the recent performance of the jewelry and watches segment of the economy is any indicator.

09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep GROUP.

09/01/2010 - Improving Quality Scores
If you are managing any form of advertising, getting the biggest bang for your buck should be at the top of your mind.

09/01/2010 - Free Shipping Crucial For Web Orders
An overwhelming 99 percent of small companies surveyed say that free shipping is an important factor in deciding on an online supplier, according to a recent poll commissioned by Staples.

08/01/2010 - IGES/SSS November Shows
The International Gift Exposition in the Smokies(r) (IGES) hosts its eleventh annual Gift Expo, November 3 - 7.

08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.

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