Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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02/01/2010 - Retail 2010: Strategy for Success
I believe that 2010 will be a landmark year for retail. The first quarter is definitely going to be tough, and I think it is probable that some retailers will run out of gas and close their doors.

02/01/2010 - SOCIAL Media 101
Once thought to be a passing fad, and still relatively new, SOCIAL media has taken a firm hold and warrants attention in many retailers' online marketing efforts.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.

11/01/2009 - Conserving for Profit
The environment and the economy go hand in hand.

11/01/2009 - Going Global
Researchers say that new services are making it easier for web merchants to go global.

11/01/2009 - Join the SOCIAL Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as SOCIAL networking.

11/01/2009 - Marketing Trends for 2010
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future."

11/01/2009 - What Makes Web Retail Tick
Calling ecommerce, "The bright side of retail," during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

10/01/2009 - Swine Flu Strategy
The timeworn adage: plan for the worst and hope for the best, applies to retailers as they head into flu season, which unfortunately coincides with their busiest season of the year.

10/01/2009 - Web Helps Small Biz
A new website has been created to provide small business owners with access to local resources for financing, training and networking.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - SOCIAL Networks Lack Marketing
Although SOCIAL networks such as Facebook, MySpace and Twitter are increasingly popular, they have yet to live up to their promise as marketing vehicles.

09/01/2009 - Loyalty Programs on Rise
Participation in loyalty or rewards programs has increased 19 percent since 2007, according to a recent study by Colloquy, a Cincinnati based research firm. marketing

09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.

08/01/2009 - Online Retailers Shift Tactics
The economy is forcing web retailers to change their marketing tactics, in order to acquire and retain customers.

08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.

08/01/2009 - Housewares and Gifts Fall Forecast
Events conspire to help keep the housewares market strong, while gift giving remains an important part of family and SOCIAL life.

08/01/2009 - CheapTweet Stores
The Twitter shopping search engine, CheapTweet.com, has introduced a program that enables online merchants with Twitter accounts to set up a SOCIAL presence that focuses on special offers and prices.

06/01/2009 - SOCIAL Network Boosts Local Retail
The SOCIAL networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.

06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.

04/01/2009 - Website Pays Shoppers
A new SOCIAL product networking website allows shoppers to earn cash by recommending top products.

04/01/2009 - Stimulus Bill Falls Short
The government's economic stimulus plan doesn't include many provisions that directly benefit small businesses, according to economists.

04/01/2009 - Hemp: Not Just For Textiles
Hemp has been finding its way to store shelves for many years, even without knowing the extensive benefits of such a green profit.

04/01/2009 - Green is Recession Proof
Despite concerns over the economy, 82 percent of consumers indicate they are buying products conceived to be environmentally friendly.

03/01/2009 - Web Club Touts Deals
DealBundle.com, a worldwide online SOCIAL shopping club, has been established by YippeeO LLC.

02/01/2009 - Payroll Tax Holiday
The National Federation of Independent Business (NFIB) has called on Congress to pass a six month payroll tax holiday as part of any economic stimulus package.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

12/01/2008 - Shoptopia Merges Bricks and Clicks
Malls in Virginia and Nevada have launched a SOCIAL shopping site to drive online shoppers to their local retailers.

11/01/2008 - Monitor SOCIAL Networks
While online merchants' use of SOCIAL networks can bring benefits, they also can carry harmful consequences.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the SOCIAL networking site Facebook.com.

09/01/2008 - SOCIAL Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

08/01/2008 - SOCIAL Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the SOCIAL networking phenomenon is all about. SOCIAL networking can be a way to maximize your online presence.

08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' online reviews of products is leading to the use of peer reviews in emails, too.

08/01/2008 - High Margins Spell Kiosk Success
Eye appeal is critical to building sales volume at kiosks and carts. But traffic alone, and even traffic with volume sales, is not enough to build a successful kiosk business.

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.

05/01/2008 - Thumball
ANSWERS IN MOTION LLC offers Thumball, a game based on a ball the shape of a soccer ball, which uses the panels of the ball to initiate word and thought games that appeal to people of all ages and skill levels

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Rebates Reward Retailers
Businesses will be directly helped by the new economic stimulus legislation passed by Congress. But small businesses in general, and retailers in particular, may get the biggest lift from consumers spending their tax rebates.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

02/01/2008 - Ali Cards Debut
American Greetings Corporation has struck a licensing agreement with Muhammad Ali Enterprises LLC that will bring images and famous quotes of legendary boxer and SOCIAL activist, Muhammad Ali, to the greeting card aisle.

12/01/2007 - Sweet Smell Of Scent Success
Fragrances and scented products have a way of selling themselves, and there are scores of merchandise resellers cashing in on that very idea.

12/01/2007 - Amazon.com Ranked #1
Though customers have infinite options for shopping online, a few companies stand out as favorites, according to an inaugural Favorite 50 survey, conducted by BIGresearch.

11/01/2007 - Websites to Get Facelifts
As today's shoppers become more discriminating about their interactions online, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience.

11/01/2007 - TJX Settles Suits
The TJX Companies, Inc. has entered into a settlement agreement on customer class action suits relating to claims that arose from intrusions into its computer system that breached customers' privacy.

11/01/2007 - Immigration Rule Challenge
The Small Business Administration (SBA) has weighed in on the side of groups that are challenging a regulation regarding what an employer should do when notified that an employee's SOCIAL Security number doesn't match government records.

09/01/2007 - Web Is Everywhere
In a variety of ways, the Internet continues to weave itself into more and more aspects of daily life. It is becoming as ubiquitous as the refrigerator and the TV.

09/01/2007 - SOCIAL Shopping Sites
People who love to shop, also love to talk about shopping.