INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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12/01/2010 - Online Fraud: Threat, Prevention, and Recovery
Anyone who buys or sells on the Internet may be vulnerable to online fraud.
12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.
11/01/2010 - Email Etiquette and Disclaimers
Observing the rules of email etiquette can be a quick and painless component of marketing your products or services to existing and prospective customers.
11/01/2010 - VIA Trading Adds Spanish-Language Site
In November 2002, VIA Trading made its first sale.
11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of online merchants.
10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.
10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.
10/01/2010 - Payvment Launches Shopping Cart for Facebook
Payvment, the leading shopping platform on Facebook, today announced the release of a new application programming interface (API).
09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep group.
09/01/2010 - Rules of Mobile Marketing
In today's four-screen marketing world, designing an ideal mobile site is becoming more important than ever for the e-retailer.
08/01/2010 - The Party Animal Inc. Unveils Lil' Teammates
Party Animal Inc. has become the talk of the sports toy industry this year, thanks to a new line called Lil' Teammates.
08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.
07/01/2010 - Boo-Boo Bling
The idea for Boo-Boo-Bling, a unique bandage decoration that turns unsightly scars and blemishes into fashion accessories, came about the old-fashioned way
05/01/2010 - Successful Email Marketing
Many people hearing the term, "email marketing," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.
05/01/2010 - Fashion Stake Gives Consumers a Say
Peer-to-peer file sharing revolutionized the music industry, so why not the fashion industry?
05/01/2010 - The Rise of Mobile Apps
To date, the world of mobile retail has been confined largely to promotion and marketing. But that looks to be changing greatly in the coming years, with a move into outright sales and revenue production VIA mobile applications.
03/01/2010 - Dealing with eBay Sellers
With many sellers these days doing business VIA eBay, manufacturers and wholesalers looking to establish business relationships are wary.
02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.
02/01/2010 - Sweet Smell of Success
Online fragrance sellers all face a similar, if obvious, challenge. However, this has not stopped Kendra Morgan of Scentimental Gifts, Etc. from building a thriving web based wholesale business.
02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online marketing efforts.
12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.
11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking.
11/01/2009 - Accountant Offers Help
Dashboard Accountants, an outsourced bookkeeping firm based in Salt Lake City, is offering small and mid size businesses an opportunity to get their accounting records cleaned up for free.
10/01/2009 - Unique Selection at Red Barn Ranch
There really is a red barn at Red Barn Ranch Wholesale. It was built in 1910 on what was then a walnut farm, and it is now the warehouse for their inventory of beautiful and diverse products.
10/01/2009 - Turn iPhone into POS Terminal
PHONETRANSACT.COM, an iPhone software developer, offers two retail related software programs that combine to give retailers a handy, portable credit card and point of sale terminal.
10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.
10/01/2009 - Kiosks Rev Up for Christmas
What is true for every retailer is equally true, if not more so, for kiosk and cart vendors: the need to make the most of the holiday season.
10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.
10/01/2009 - Broadband Widens Reach
Broadband Internet access is now nearly universal, with rural areas closing the gap with metropolitan areas, according to a new report from comScore Inc.
09/01/2009 - Social Networks Lack Marketing
Although social networks such as Facebook, MySpace and Twitter are increasingly popular, they have yet to live up to their promise as marketing vehicles.
09/01/2009 - OfficeMax Partners with Payless
Two heavyweight retailers in very different fields have partnered in a cross merchandising, back to school promotion.
09/01/2009 - Loyalty Programs on Rise
Participation in loyalty or rewards programs has increased 19 percent since 2007, according to a recent study by Colloquy, a Cincinnati based research firm. marketing
09/01/2009 - Content Trumps All
Quality is more important than quantity when it comes to designing a retail website, according to Lauren Freedman, president of research and consulting for E-Tailing Group Inc.
09/01/2009 - Building Brands At Kiosks
Just like any retailer, a kiosk or cart vendor that turns their business into a brand, increases the odds of succeeding and even expanding.
08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent VIA their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.
07/01/2009 - VIA Trading Live Auction Leader
In a business world full of buyouts, bailouts and bankruptcies, closeout wholesaler, VIA Trading Corp., is a notable exception.
07/01/2009 - Hand Held Protection
PHAZZER.COM introduces The Phazzer, an electronic control self defense device that immobilizes an attacker.
06/01/2009 - Is Live Chat Right for You?
For those internet retailers who may feel they have their hands full dealing with their customers...
06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.
05/01/2009 - Safe Kiosks and Profits From Security
Securing a kiosk or cart against theft, especially during off hours, is an important consideration that can be addressed with an affordable closed circuit television system.
04/01/2009 - Furniture.com Mines Wholesale
Furniture.com Inc., a one time retailer that relaunched several years ago as a provider of ecommerce and fulfillment services to other furniture retailers, has re-emerged again as Blueport Commerce Inc.
04/01/2009 - Build Loyalty Inside and Out
Building loyalty among customers, prospects and employees doesn't have to cost a dime.
03/01/2009 - Awesome Wholesale Expands
Awesome Wholesale, a company founded eight years ago by Greg Barmes to specialize in scales, is adding significantly to its own U.S. Balance brand of digital pocket scales and balances.
02/01/2009 - GPS Tracking from Valor System
The Valor System is a complete personal safety system that uses the latest in GPS, wireless communication technology and the Internet.
01/01/2009 - Retailing to Etailing
Independent retail businesses still without a website are not alone. According to a recent study by research firm, Warrillow & Co., a whopping 59 percent of small businesses do not have a site yet.
11/01/2008 - Sweet Smell of Success
Fragrances and scented products, such as oils and incense, carry some of the highest profit margins of any product categories.
11/01/2008 - Consumers Love Coupons
As Americans attempt to stretch their disposable dollars, we are becoming a nation of coupon clippers.
11/01/2008 - CLS Offers Solutions
With more than 20 years of experience handling, processing and liquidating product for many of the world's largest retailers and manufacturers.
10/01/2008 - Personalization Moves To Video
Personalization is a hot trend in all of retailing, and particularly successful in cart and kiosk programs. Consumers like to have things that are made just for them.
10/01/2008 - Mediak Lets the Kids Do the Talking
Earlier this year, Mediak vice president, Junnie Sublett, was working her booth at a fundraising show in San Diego. She was looking to pick up sales leads and generally network at the show.