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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

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04/01/2013 - Keep Bugs at Bay
No one likes to have their personal space invaded by mosquitos, gnats, flies and no-see-ums, and consumers are looking for ways to safely protect themselves and their families from these annoying pests without the use of messy, and often toxic, bug sprays. Retailers who incorporate Bandz and Spotz, DEET-free, citronella-infused insect repellent products from Mosquitno, LLC, into their product offerings, can help consumers keep bugs away as well as enjoy the profits these impulse buys bring to their bottom lines.

04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message

03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.

02/01/2013 - New and Improved Scribbleband
Dave Bullock, a middle school teacher, noticed that students have a few common characteristics. "They love to wear stuff on their wrists, they love to write on their hands and arms, and they love colorful things," he says. When Bullock pieced this all together, he created the Scribbleband, a soft silicone bracelet that is made to write on. It has become a skin friendly way to take notes, jot down homework assignments and doodle.

02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).

01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.

12/01/2012 - Product Showcase - Hot Shades
Predicting the next hot look in sunglasses sometimes requires paying attention to celebrities, as consumers are influenced by the styles Hollywood starlets and heartthrobs sport in fashion magazines. As online wholesalers seek out the next big trend in eyewear, there are a few key themes that are expected to carry over from 2012 to 2013.

12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.

11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.

10/01/2012 - The Spirit of St Louis Wholesale
St. Louis Wholesale's owner and founder, Craig Pinkerton, has come a long way since his first wholesale purchase. Had he not taken an initial risk, St. Louis Wholesale would never have been created.

10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy Network LLC. Those products are the latest stock fueling the company's success.

09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.

09/01/2012 - 9 Lessons For Running an Ecommerce Business
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

07/01/2012 - There's an App for That
Mobility changed communication. Freedom from wires and landlines, freedom from cables, cords and tangles has spread like wildfire in a culture that prizes speed and efficiency. The demand for mobility has affected the way we live and, in turn, the way customers shop. Text-ready thumbs are now interested in making purchases, placing orders online via cell phones and tablets.

07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.

06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

04/01/2012 - Google Analytics Custom Reporting
Sure, you can wade through standard reports to gather all the data needed to make a decision.

08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.

06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.

06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.

09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep group.

08/01/2010 - Christmas & Holiday Preview
Might the nation's cash registers be set jing-jing-jingling again this upcoming holiday season?

07/01/2010 - Produce Freshies
Studies show that nearly one quarter of all fresh produce purchased in America is thrown away because it goes bad.

06/01/2010 - Cracking the Code for Profits
The toy market has always been difficult to gauge. Ever changing fads, not to mention the luxury item status of many toys during tougher economic times

05/01/2010 - Slingz Skateboard Strap
From Slingz LLC comes the SLINGZ, which is a unique, hands-free action sports strap for skateboards.

04/01/2010 - MAD By Design's Vietnamese Handbags
Doug Stein operated restaurants and night clubs in Asia for many years, and anyone who has ever been involved in that business know that it is exhausting.

03/01/2010 - Positive Trends for Toys & Souvenirs
A decent holiday season and the generally positive economic outlook for 2010 are boding well for companies specializing in toys and souvenirs

03/01/2010 - Dealing with eBay Sellers
With many sellers these days doing business via eBay, manufacturers and wholesalers looking to establish business relationships are wary.

01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.

11/01/2009 - Valuing Customer Retention
When asked which measurement of customer data was the most valuable, the largest group of retailers, 86 percent, cited customer retention in a recent survey.

11/01/2009 - Sweats & Thermals from K & C
K & C HOSIERY has added a line of hooded sweatshirts, cargo sweat pants, heavyweight thermal shirts and thermal suits for men and women.

08/01/2009 - High Margins For Kiosk Success
Because carts and kiosks necessarily contain a limited variety of product, it is not only important that products sell through at a rapid pace, but also that each sale garners the vendor a healthy profit margin.

08/01/2009 - Dollar Store Items From JKE
JKE ENTERPRISES carries more than 10,000 different items encompassing 31 product categories.

07/01/2009 - Retailer Buying Strategies
Wary of the economy, web retailers are likely to buy less holiday merchandise this year.

05/01/2009 - Tranquila Beverage
VITILA BRANDS LLC introduces Tranquila, a beverage designed to bring calm in trying times. It is available in two versions

05/01/2009 - Sconces Go Wireless
INVENTURES PRODUCTS LLC, which does business as, IT'S EXCITING LIGHTING, offers three versions of LED, battery powered wireless sconces in a variety of designs.

04/01/2009 - Fashion Clutch Bag
K. PEER DESIGNS LLC offers, "The Clutch for Cures," collection of clutch bags, designed by company owner, Kellee Peer. The design is patented and exclusive to this supplier.

03/01/2009 - Editor's Hot Product Picks March 2009
Editors Hot Products from the March 2009 issue of Web Wholesaler Magazine.

03/01/2009 - Web Club Touts Deals
DealBundle.com, a worldwide online social shopping club, has been established by YippeeO LLC.

03/01/2009 - Warm Mouse Is Hot
The Warm Mouse is a product born to an instant market. It is the type of product every retailer wants to carry, because it is unlikely to stay on the shelf.

03/01/2009 - Value Price Expo Expands
On the heels of its success in Las Vegas in May 2008 and again in New York this January, Value Price Expo has added a fourth show to its annual roster, reports Alan Paggao, marketing director.

03/01/2009 - SalesOne: Sharing Success With Retailers
One way to describe Mark Hollis, President of SalesOne International, LLC, is a visionary with an excellent sense of timing, who makes many decisions by instinct.

03/01/2009 - Icons for Easter
ICONEUM LLC is the source for more than 500 different religious items, and carries the full range of Catholic related products, except books and printed matter.

03/01/2009 - Brand Names From Continental
For the past 20 years, Continental Wholesale LLC has been obtaining products from some of the nation's largest retailers.

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