INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/13/2016 - It's Show Time at IGES!
See and experience the International Gift Exposition in the Smokies. November 1-5, 2016.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
02/01/2013 - Offprice On Top
Each year, trade shows are recognized for overall attendance, exceptional exhibit spaces and outstanding product offerings. In 2012, the OFFPRICE Show received a nomination as one of the fastest growing trade shows in terms of exhibit space and won for its overall growth in 2011, for a combination of the February and August shows. With 17 years under its belt, the OFFPRICE Show and its team of organizers have the attendee and exhibitor experiences down to a science, starting with the timing of the February show. "OFFPRICE in February is held during Las Vegas Fashion Week, which is a key component in the planning of the show," explains Stephen Krogulski, CEO. This strategic timing enables buyers to purchase goods as close as possible to upcoming seasons, while affording them the advantage of viewing future fashion trends in advance. "It allows retailers to make very opportunistic buys," he continues.
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
01/01/2013 - Mobile Sales Drive Profits
Mobile payment apps are fast becoming a popular mode for web wholesalers and online retailers to generate more sales at offline venues, such as tradeshows and conventions. Various mobile payment platforms enable merchants to accept PayPal, cash, credit cards, invoice or checks, wherever they are, on the phone they already carry.
10/01/2012 - The Best Apps for Your Business
The slew of promises that comes with many mobile apps approaches productivity from every angle. As business owners find themselves becoming more and more mobile, the curiosity surrounding these collectible tools makes a visit to an iTunes or Android store feel like the grown up version of a trip to the candy shop. Hundreds of thousands of apps are available for iPhone, iPad and Android, with more being added by the minute.
09/01/2012 - Kheops-Meaningful-Business
How can a business inspire harmony? How does making a purchase result in a deeper connection with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of which come in the form of meaningful gifts. As a leading wholesaler and drop shipper of candles, treasure boxes, figurines and other spiritual items, Kheops shares its appreciation for harmony and nature via its selection of gifts and jewelry.
09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.
09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy Network LLC. Those products are the latest stock fueling the company's success.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.
07/01/2012 - Social Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is Social Gifting, the activity where consumers on social media channels like Facebook can individually, or in groups, purchase gifts for friends.
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.
04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
03/01/2012 - Marketing Via Pinterest
As Facebook and TWITTER have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.
12/01/2011 - Profitable Social Marketing
According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs.
10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.
09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.
08/01/2011 - Ruby Imports Costume Jewelry Trends
When no one else was selling jewelry online, Ruby Imports' Sun Jung saw the potential for a growing market.
08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.
07/01/2011 - Footwear Suppliers Basic Styles And Tropical Sandals Are Hot
From sandals on the Fourth of July to toe socks at Christmas, footwear and hosiery are always in season.
07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.
06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.
05/01/2011 - eCommerce Social Media Marketing Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.
04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.
04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.
03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.
02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.
01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.
01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products online, best reach their increasingly tech-savvy customer base?
12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.
12/01/2010 - Fragrance Sales Not Wafting Away
From perfume to incense to air fresheners, scented products continue to draw customers to retail checkouts, even in a stinky economy.
12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.
12/01/2010 - Social Media Coupon Craze
The latest rage in online coupons is blending retail offers with social media.
11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.
11/01/2010 - Holiday Web Sales Uptick?
Coming off a summer that saw significant online sales growth, several forecasters are dreaming about the upcoming holiday season.
11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its network of online merchants.
09/01/2010 - Giftbliss Succeeds With Snow To Go
Giftbliss Sales started up in 1993 as a manufacturers' rep group.
09/01/2010 - Social Networks Lose Trust
Common wisdom in recent years has proven that social networking is an essential element of a company or brand's online presence and marketing mix.
08/01/2010 - TWITTER, Facebook & Your Business
The use of social media tools like TWITTER and Facebook to improve connections with your customer base has been documented in these pages in the past.
06/01/2010 - Social Networking Tips
Business owners have quite a bit to gain from the social media revolution, and quite a bit to learn from those who have managed to use the new technology to great advantage.
05/01/2010 - Shopforbags.com Empowers Entrepreneurs
Buying from Shopforbags.com is an excellent way for store owners to stay ahead of their competition, because the company carries sought-after, trendy items not found anywhere else.