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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for " niche marketing" yielded 43 matches


12/01/2012 - DVA Wholesales Diverse Goods
DVA, Inc. formed in 1987 as a seller of store-opening inventories working with Blockbuster franchises. By 1998, the company began moving large quantities of DVDs on eBay, and from that point on the firm was sold on buying and selling inventory online. Four years ago, DVA adapted to the ever-changing media industry by diversifying its inventory to include electronics, housewares and automotive products. The company has made a number of upgrades recently, as it works to maintain a top position in the media industry.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.

11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.

06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2010 - Women's and Men's Fashion Accessories
Fashion is showing signs of coming into fashion again, with indications in some quarters that the much debated economic recovery is having a positive effect on apparel and accessories.

03/01/2010 - Dealing with eBay Sellers
With many sellers these days doing business via eBay, manufacturers and wholesalers looking to establish business relationships are wary.

02/01/2010 - Social Media 101
Once thought to be a passing fad, and still relatively new, social media has taken a firm hold and warrants attention in many retailers' online MARKETING efforts.

11/01/2009 - Spectrum Packaging Has Customer Service in the Bag
In an extremely competitive market determined primarily by price, Spectrum Packaging has carved a NICHE for themselves with their superior customer service.

11/01/2009 - Souvenirs Update & Forecast
Souvenir companies have understandably been buffeted by the economic downturn in ways that many other businesses have not.

09/01/2009 - Gift Wholesalers Hopeful for the Holidays
As with every business sector, those working in the gift industry have just one question regarding the recession: Is it over yet?

08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.

07/01/2009 - LLD Gift of Knowledge
The Life Learning Device (LLD) is a revolutionary new tool which allows people to expand their wisdom with a touch of the button.

06/01/2009 - Wholesalers Expand Online Offerings
Internet wholesale suppliers large and small are enhancing their online MARKETING and sales strategies to help their retailer customers get more bang for the buck.

04/01/2009 - Innovative Products at Silver Streak
Mike Mallon, CEO of Silver Streak Ind., knows how to help his customers move product.

01/01/2009 - Excess Holiday Inventory
With the holidays receding in the rearview mirror, retailers from all NICHEs will need to send back pallets of excess merchandise inventory.

12/01/2008 - Retailers Smell Success with Scented Products
Relatively inexpensive and enjoyable gift products sell all year. Birthdays, anniversaries, baptisms, bar mitzvahs and other occasions prompt consumers to constantly be gifting.

12/01/2008 - High-Flying Sales at HobbyTron.com
HobbyTron.com was founded more than eight years ago as a NICHE retail provider for enthusiasts of electronic kits.

11/01/2008 - Top Sellers for Parks, Resorts and Gaming
The Internet has become a terrific resource for retailers who sell memorabilia and novelty products at shops and stands located near tourism attractions across the country.

11/01/2008 - Shielding the Face of Technology
The idea for iShieldz was born the day Andrew Mason, CEO and President of eShields, LLC., dropped his cell phone and cracked the screen.

10/01/2008 - MARKETING on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.

09/01/2008 - Product Preview: Small Electronics & E-Games
Welcome to September, the time when the hunt for the hottest holiday electronics gifts starts to rev up.

08/01/2008 - Social Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your online presence.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - Halloween & Party Items Spell Fun
Halloween items and party supply products are certainly not always similar by nature.

01/01/2008 - Siezing an Opportunity: Kalan Aquires Funworks
There are times in business when you have to pounce on an opportunity. If not, you may never get the same kind of chance again.

12/01/2007 - Vision For Growth
GENCO Marketplace was a burgeoning company for 14 years, offering surplus inventories and liquidating millions of dollars worth of merchandise daily.

12/01/2007 - Sweet Smell Of Scent Success
Fragrances and scented products have a way of selling themselves, and there are scores of merchandise resellers cashing in on that very idea.

11/01/2007 - Novelties & Souvenirs On Hot Streak
Sales for novelties and souvenirs never seem to go out of style, especially as we head down the homestretch to the holiday season.

11/01/2007 - Lighter Leash Catches Fire
When John McCall discovered his wife was expecting their second child, he was a pick and pack fulfillment worker for Barproducts.com.

10/01/2007 - Awesome Heavyweight in Scales
The Barmes family followed a long walk down the Main Street of their hometown, Vincennes, IN, to end up as a dominant supplier of scales to a wide range of markets.

08/01/2007 - FashionPenny.com: A Family Tradition Of Success
If you were to make a map of Robert Vayner's personal journey to becoming a successful businessman, it would be dotted with precious minerals.

07/01/2007 - Small Retailers vs. Big Boxes
How do independent retailers compete with the, "big boxes?" Let us face it: It is hard to beat the economies of scale that the big boys enjoy in the retail market.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Savvy Retailers Seek Hot Holiday Products
It is coming up fast: that time of year when the jingle of sleigh bells equals the jingle of change in the registers of savvy retailers.

05/01/2007 - Smart Email Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich email campaigns to drum up sales and maintain relationships at www.ezdropshipper.com.

04/01/2007 - Wealthy Love Bargains
F. Scott Fitzgerald once said that the rich are different from the rest of us.

04/01/2007 - Apparel NICHEs Boost Profits
While fashion apparel is notoriously fickle, there are some NICHE apparel categories that drive sales full steam ahead.

03/01/2007 - Halloween Grows Up Online
Halloween has always been a seasonal marketplace about costumes, decorations, parties and candy.

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