INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
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10/14/2016 - Seattle Gift Show Kicks Off Winter 2017 Buying Season
The Seattle Gift Show promises to bring a versatile selection of products built around the Pacific Northwest lifestyle January 6-9, 2017
10/13/2016 - Winter 2017 Philadelphia Gift Show Highlights
The first gift show of the season for Northeast retailers.
04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ecommerce channel ultimately hinges on one important area-the warehouse.
04/01/2013 - Sales Sizzle with Cooling Towel
Kool-4-U Towels are made, without chemicals, from a hyper-evaporative material that retains water while feeling dry and cool to the touch. The towels provide relief from a variety of conditions, including summer heat, sports, fever, headaches, hot flashes, sunburn, inflammation and more, and offer consistent sales because of their versatility.
03/01/2013 - Big Profits in Surplus Inventory
American Merchandise Liquidators (AML) handles salvage and surplus inventory including customer RETURNS, catalog RETURNS, and clearance and overstock merchandise. The company deals in mixed lots of general merchandise from retail chains, as well as from wholesale and catalog companies. Assorted merchandise is available in all overstock categories, such as general household goods, tools and equipment, furniture, sporting goods, home accents and apparel.
02/01/2013 - Smart Surplus Goods for the Environment
Smart Surplus, Inc., launched in 2003, is a full service, worldwide liquidation and inventory management firm that provides a variety of strategic solutions to help customers with their inventory and warehousing needs. Services include remarketing and purchasing of excess inventory, refurbishing and disposal solutions, RETURNS management, warehouse space consulting and customized reverse logistics programs.
01/01/2013 - Haute Fashion at Deep Discounts
Clothing Showroom is an online wholesaler of brand name and proprietary label apparel. The company's website boasts 26 merchandise categories, plus additional pages showcasing the latest special deals. The catalogue is regularly updated to reflect the latest fashions, and recently spotlighted its selection of Ed Hardy by Christian Audigier, Hello Kitty and WOW Couture apparel.
01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for direct-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then RETURN to view their video.
01/01/2013 - Get a Foothold with Cheap Wholesale Socks
Novelty socks are all the rage right now, and the brighter they are, the better they sell. With designs that pay homage to bacon, mustaches, bicycles and more, socks are one type of merchandise that steps in line with the funkiest trends. Cheap Wholesale Socks offers foot hosiery in every color of the rainbow, including a number of shocking hues and patterns, ranging from neon giraffe spots to bright skeleton keys.
01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low RETURNS businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.
11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.
11/01/2012 - Conquer eCommerce with Drop Shipping
As online shopping figures continue to swell, entrepreneurial opportunities follow suit, and with the help of reliable drop shippers, running a successful ecommerce or mcommerce business is more obtainable than ever.
10/01/2012 - The Spirit of St Louis Wholesale
St. Louis Wholesale's owner and founder, Craig Pinkerton, has come a long way since his first wholesale purchase. Had he not taken an initial risk, St. Louis Wholesale would never have been created.
10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.
10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
10/01/2012 - New GENCO Website Brings Greater Convenience
GENCO Marketplace, one of America's largest merchandise liquidators, has launched a newly designed website to bring speed and convenience to online wholesalers and retailers, enabling them to spend less time sourcing liquidation inventory and more time selling, GENCO announced.
09/01/2012 - Shipping is Key to Shopping Carts
UPS recently commissioned a study to pinpoint key details regarding shipping and online purchases useful in preventing online shopping cart abandonment. With cart abandonment rates soaring around 70 percent, businesses with online stores can benefit from the information uncovered by comScore, Inc., the company commissioned to perform the study.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.
07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.
07/01/2012 - Marketers React to Google Changes
Google recently upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.
06/01/2012 - Robert Greenspan: Wholesale Legend
Robert E. Greenspan is one of the great American wholesale success stories of the last 40 years.
05/01/2012 - Drop Shipping For Retail ROI
E-retail companies and mom and pop shops that want to make more money without the potential of overstock headaches need not look further than drop shipping.
05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.
04/01/2012 - Back-to-School Online
While kids are currently counting down to the first day of summer vacation, retailers are already merchandising for the new school year, filling their stockrooms with the essentials and the forecasted must-haves.
04/01/2012 - 7 Strategy's SEO Expertise
The most important thing for any web-based business is to rank on the first page of Google and other highly used search engines, attainable with superior Search Engine Optimization (SEO) practices.
04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.
03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate RETURNS for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store RETURNS from The Home Depot stores.
03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing business in a different way and utilizing innovative methods that would best serve its customers.
02/01/2012 - Wuu Jau Company
Wuu Jau Company was founded in 1984 by Ben and Margaret Lu, and along with a West Coast branch, Neptune Trading, the wholesaler sells various collector and cutlery items such as swords, daggers, and crossbows and more.
02/01/2012 - Local Marketing With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.
02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.
01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
12/01/2011 - Google Trusted Store Program Revealed
Google has announced it will be rolling out a Trusted Store program, through which merchants with proven track records of reliable shipping and excellent customer service will be able to display the "Google Trusted Store" badge on their websites.
11/01/2011 - Driving Conversion with Photography
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the online success of a brand.
11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and website sales.
11/01/2011 - Cart Abandonment?
A study revealed, shoppers frustration with the amount of shipping costs and a desire to comparison shop for a lower price.
09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.
08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."
06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
06/01/2011 - Five Ways to Stop Cart Abandonment
Too often, ecommerce transactions are spoiled by abandoned shopping carts.
05/01/2011 - Killerbeads Offers Guaranteed Sales To Ecommerce Jewelers
With an 18-year-history of selling jewelry and incense, Killerbeads has a nose for what ecommerce merchants need.
05/01/2011 - Web Expert Offers Selling Tips
Making ecommerce difficult for customers is a huge blunder for many online merchants.
03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ecommerce conversions, as every online retailer wants to convert browsing consumers into paying customers.
02/01/2011 - Is Chat Dead or Live?
A big advantage that brick and mortar stores have over ecommerce sites boils down to a simple phrase, "May I help you?" When a customer looks confused in a brick and mortar store, a clerk can stop to offer personal assistance.
02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.
02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show RETURNS to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.