INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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02/05/2015 - Straighten Up with the Up Shirt
The Up Shirt line of PRODUCTS embodies timeless fashion pieces, but also serve the community and the health of your customers.
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the PRODUCTS and services they offer to support online sellers.
02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal COMPUTERs (414.6 million).
01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for direct-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then return to view their video.
01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site via e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.
11/01/2012 - Best Electronic Devices Fuel Sales
Berlin, Germany, ballooned with excitement at this year's annual Internationale Funkausstellung (Radio and Television Exhibition). Fingertips were the focus for technology and engineering executives as they gathered to kibitz about the latest touchscreens, smartphones and tablet accessories.
10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.
09/01/2012 - The Sky's the Limit with Cloud Computing
Instagram, Groupon and LinkedIn are amazing success stories that serve different markets yet share a common link. Each was born in "The Cloud," a complex infrastructure that, in real time over the Internet, extends an online business's IT capabilities without investing in new infrastructure, training new personnel or licensing new software.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.
04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.
03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.
03/01/2012 - Drop Shipping by Kole Imports, Part One
Kole Imports has been a successful wholesaler of general merchandise for the past 26 years, growing a solid customer base and building itself into a brand name in the industry.
02/01/2012 - Pride PRODUCTS
Pride PRODUCTS has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.
01/01/2012 - Making Your Website Mobile
Designing a website to sell your PRODUCTS used to be pretty simple, because you knew your audience.
01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.
12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.
11/01/2011 - Tablet Ecommerce Heats Up With Amazon's Kindle Fire
With the release of Amazon's new color tablet, Kindle Fire, the ecommerce giant is competing with Apple's iPad with a PRODUCT half the price.
10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ecommerce solution for big box retailers as well as medium and small retailers.
09/01/2011 - Mountain View Movies Specializes In DVDs And Games
When Tiffany Wilkie and her husband launched their wholesale closeout DVD business six years ago, they didn't know that they had a blockbuster on their hands.
04/01/2011 - PRODUCT Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and PRODUCTS will be useless in helping you make sales.
03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.
11/01/2010 - Email Etiquette and Disclaimers
Observing the rules of email etiquette can be a quick and painless component of marketing your PRODUCTS or services to existing and prospective customers.
10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.
10/01/2010 - Pampered Princess Booms Online
Sharee Kowalski was a mom selling wholesale jewelry out of the trunk of her car 20 years ago.
10/01/2010 - FCC Punts On Net Neutrality
In September the Federal Communications Commission extended the public discussion period on the controversial Net Neutrality issue, thereby delaying a decision on the topic until after the elections this month.
08/01/2010 - Latest wholesale data show big year-over-year boost
Sales of goods at the wholesale level held steady over the last month but rose substantially over the year, according to the most recent data from the Census Bureau.
08/01/2010 - Twitter, Facebook & Your Business
The use of social media tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.
04/01/2010 - MAD By Design's Vietnamese Handbags
Doug Stein operated restaurants and night clubs in Asia for many years, and anyone who has ever been involved in that business know that it is exhausting.
03/01/2010 - Gift Dropship.com Offers Preloaded Sites
After a retailer, eBay store, flea marketer or anyone else who sells PRODUCT sets up an account at Gift Dropship.com, they can simply visit that website, order the PRODUCT and have it shipped in their store's name to their customer
02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.
01/01/2010 - Small Electronics Review
Trying to recapture some "Ho-ho-ho," from this past holiday season, as opposed to the "No, no, no," that characterized most of 2009.
10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.
10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.
08/01/2009 - ValueRays Warm Mouse
I-GLOBALMALL.COM INC. introduces the ValueRays Warm Mouse, a COMPUTER mouse that uses deep healing infrared radiant heat to relieve stress and strain to the hands.
08/01/2009 - Phone Cards Are Winners
About two years ago, Pre-Paid Promotions Inc. began providing retailers with emergency phone cards with a sweepstakes attached.
08/01/2009 - 7 Ways to Tighten Your Belt
The following practical and timely tips for managing during challenging times can help keep a small business resilient and solvent.
07/01/2009 - LLD Gift of Knowledge
The Life Learning Device (LLD) is a revolutionary new tool which allows people to expand their wisdom with a touch of the button.
06/01/2009 - Picking Kiosk PRODUCT Winners
While good salesmanship and dedication are essential ingredients to success with kiosks and carts, selecting the right PRODUCT is critical to attracting attention and making sales.
03/01/2009 - Warm Mouse Is Hot
The Warm Mouse is a PRODUCT born to an instant market. It is the type of PRODUCT every retailer wants to carry, because it is unlikely to stay on the shelf.
03/01/2009 - Study Sees Web Gains in Downturn
A significant group of consumers, identified as, "recession shoppers," indicated in a recent study that they will do more shopping online this year if their financial situation worsens.
03/01/2009 - Small Sizes Equal Big Profits
The definition of Minimus is: a) a company that has increased in size very quickly and efficiently, b) an item of the smallest size, c) a large selection of individually sized items, d) all of the above.
03/01/2009 - Diverse PRODUCTS Push Sales
Diverse PRODUCTS and categories can fill the bill for kiosk and cart vendors, as long as the items grab shoppers' attention. Two companies with PRODUCTS that could hardly be farther apart highlight the diverse possibilities.
02/01/2009 - GPS Tracking from Valor System
The Valor System is a complete personal safety system that uses the latest in GPS, wireless communication technology and the Internet.
12/01/2008 - E-Tail Marketplaces
Small and mid-sized online merchants who have not experimented with e-tail marketplaces are leaving money on the table.
10/01/2008 - Soothes Sore Spots
HI-DOW INTERNATIONAL introduces two series of massage PRODUCTS: Massage Mouse; Massage Mouse II, which is an upgraded model, and Massage XP, which was designed as a model for professionals, but can also be used by consumers.
10/01/2008 - Personalization Moves To Video
Personalization is a hot trend in all of retailing, and particularly successful in cart and kiosk programs. Consumers like to have things that are made just for them.
10/01/2008 - Offline Advertising Drives Online Traffic
Regardless of the medium, offline advertising is driving consumers online, according to a recent survey by JupiterResearch.
10/01/2008 - Marketing on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.