Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Your Search for "marketing" yielded 477 matches

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08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' online reviews of products is leading to the use of peer reviews in emails, too.

08/01/2008 - Refresh Your Brand
Every business should take a periodic review of its full line of branding materials, which includes the company logo, MARKETING materials, business cards, packaging, website and any other component that makes for a store's public identity.

08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of products. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.

08/01/2008 - Long Waits Harm Retailers
One in ten shoppers will leave a checkout line if the wait is too long.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

08/01/2008 - High Margins Spell Kiosk Success
Eye appeal is critical to building sales volume at kiosks and carts. But traffic alone, and even traffic with volume sales, is not enough to build a successful kiosk business.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

08/01/2008 - Economy Favors Online Growth
While consumers expect to decrease their overall spending this year, according to a recent survey, the decline will take place more offline than online.

08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their websites as more of an online catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.

07/01/2008 - Vendors Profit From Quigley MD
In setting up a kiosk or cart program, it pays to get advice from experts.

07/01/2008 - Office Depot Teams with Google
Office Depot Inc. has launched an online business resource center with Google, to give small retailers access to Google's MARKETING and business tools.

07/01/2008 - Meeting Global Challenges
The decline of the U.S. dollar has led many domestic online retailers to consider targeting international markets as a way of expanding their customer base and revenue.

07/01/2008 - Coping With Site Objectives
Search engine optimization sometimes conflicts with other design goals, according to the Rimm-Kaufman Group, a search MARKETING and consulting firm.

07/01/2008 - 12 Tips For Savvy Retailers
As gas prices continue to climb and people adjust their spending habits, sales of Spam are up and McDonald's and Dunkin' Donuts are luring Starbucks' latte lovers.

06/01/2008 - Year Round Kiosk Sales
While kiosk and cart vendors, like all retailers, rank the fourth quarter holiday season as their best time of year, certain kiosk programs can offer exceptions

06/01/2008 - Course For Small Business
The Savvy Marketers, a training program designed for small businesses, has been launched by Hart Communications, an independent public relations firm based in San Francisco.

05/01/2008 - The Joy of Accessories
In 1973, Debbie Tierney was selling jewelry and accessories to her hairdresser for extra money, while her husband was at work. She envisioned growth, but nothing more than simply selling to a few more hairdressers and some local shops.

05/01/2008 - SBA Offers Help
The U.S. Small Business Administration has launched Emerging 200 Initiative, a program designed to get entrepreneurs to the next level of success.

05/01/2008 - MarketLive Launches FastTrack 2008
MarketLive, Inc., the leading global eCommerce software and service provider for retailers.

05/01/2008 - Keys To Retail Success
Searching for a hot new retail concept? Looking to add a profitable new product to your kiosk or store?

05/01/2008 - Identity MARKETING
Retailers employ different MARKETING strategies these days. As competition for consumers' disposable dollars intensifies, retailers take very different routes to improving and maintaining their market share.

05/01/2008 - Hasbro Buys Trivial Pursuit
Hasbro, Inc. has purchased all the intellectual property rights related to the Trivial Pursuit brand from Horn Abbot Ltd. and Horn Abbot International Limited.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

05/01/2008 - CheapWholesaleJewelry.com Creating An Online Leader
Sometimes you just know early on in a venture how things will work out. From the start, they go very much for or against you.

04/01/2008 - Value Price Expo Debuts In Vegas
Value Price Expo, a show devoted to wholesale sourcing of new products, will make its debut at the Alexis Park Resort Hotel in Las Vegas this May 6-8.

04/01/2008 - Shine With Bright Products
Good times or bad, people respond to products and services that give them a personal and psychological boost.

04/01/2008 - Selling By Instinct At OBI
Tim Choklett, President of Opportunity Buys, Inc. (OBI), instinctively understands what people want. In grade school, he removed the centers of books to sell pieces of bubblegum he had purchased in bags.

04/01/2008 - Power Your Profits With Electronics
Sales of electronics and accessories continue to soar, as more of the population adapts to an increasing number of devices in this category.

04/01/2008 - Online Visibility For Small & Medium Businesses
Small and medium-sized businesses have two pressing needs they would pay to satisfy, according to a new survey: visibility in online searches; and actionable contact information on consumers who phone them.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

04/01/2008 - Bright Sales Trends For Jewelry & Watches
Jewelry and watch niches have undoubtedly grown in the last decade, as consumers have taken advantage of their dramatically increased online buying options.

03/01/2008 - Style & Service Drive Sales At Pacific Link
Years ago, Ron Bryan was managing a mall cart kiosk business in the Atlanta, GA area, when Pacific Link Sunglasses General Manager, David Rice, approached him about joining his company.

03/01/2008 - Movies 4 Wholesale
This company routinely stocks more than six million DVDs, along with PC software, console games, video games and more.

03/01/2008 - Halloween & Party Items Spell Fun
Halloween items and party supply products are certainly not always similar by nature.

02/01/2008 - Toy Wonders: Titans of Toys
Toy Wonders, the family owned and operated company, began in Taiwan four generations ago as a toy exporting business.

02/01/2008 - Sunglass Fashion Forecast
Without losing their utilitarian nature, sunglasses have moved to the forefront of fashion.

02/01/2008 - Retail Tax Debate
The debate on Internet taxation is underway, and not surprisingly, brick and mortar retailers online, and other direct merchants have opposing views.

02/01/2008 - New Ways to Sell
Grabbing a consumer's attention amid the unending proliferation of goods and services can be a daunting task for retailers.

02/01/2008 - Mobile MARKETING Rises
Although just five percent of US mobile phone users have participated in mobile MARKETING programs, 25 percent show interest in participation.

02/01/2008 - Largest ASD Vegas Show
More than 3,100 top exhibitors from around the world will gather in Las Vegas March 2 through 5 for the 2008 ASD/AMD Trade Shows

02/01/2008 - Kapa Boosts Profits
Everyone knows that a great customer experience is critical for business success.

02/01/2008 - Golden Compass Increases Web Sales
I have noticed a recurring problem among merchants who have contacted me to help them increase their website sales.

02/01/2008 - Flipping Over Flipo
Jerry Philippeau accidentally entered into business while he was a singer/songwriter living in Los Angeles, California.

02/01/2008 - Bolster Global eCommerce
Global eCommerce has incredible possibilities when it comes to sales. Buyers are able to find the best prices, and sellers can connect with the greatest number of customers.

02/01/2008 - Ali Cards Debut
American Greetings Corporation has struck a licensing agreement with Muhammad Ali Enterprises LLC that will bring images and famous quotes of legendary boxer and social activist, Muhammad Ali, to the greeting card aisle.

02/01/2008 - Affluent Love Bargains
It's hardly surprising that consumers would cite price as the most important factor in clinching an online purchase.

01/01/2008 - US MARKETING: Great Deals for Big Profits
"Fast pennies are better than slow dollars" is the clever motto of Alan Altschul, President & Founder of US MARKETING in upstate New York.

01/01/2008 - Siezing an Opportunity: Kalan Aquires Funworks
There are times in business when you have to pounce on an opportunity. If not, you may never get the same kind of chance again.

01/01/2008 - Generating Post Sale Buys
In the last column I provided ten sure-fire ways to reduce your shopping cart abandonment rate.

01/01/2008 - Entrepreneur Earns Success
Scott Lumley is the epitome of an entrepreneurial spirit.