Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

Your Search for "marketing" yielded 477 matches

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01/01/2008 - Awesome Treating Buyers Like Family
Awesome Wholesale is a full line scale designer, importer, distributor, and wholesaler.

12/01/2007 - What Do Buyers Want?
In a world crowded with counterfeits, shoppers are drawn to the authentic, a characteristic that retailers must learn to earn.

12/01/2007 - Vision For Growth
GENCO Marketplace was a burgeoning company for 14 years, offering surplus inventories and liquidating millions of dollars worth of merchandise daily.

12/01/2007 - Sweet Smell Of Scent Success
Fragrances and scented products have a way of selling themselves, and there are scores of merchandise resellers cashing in on that very idea.

12/01/2007 - Price Perfect Gems
Morfra Designs manufactures a full selection of designer sterling silver jewelry for women, with some designs for men, totaling over 6,000 styles and new designs added daily.

12/01/2007 - Disposable Panties
QUEST MARKETING introduces Oops! Disposable Panties. A handy packet that is about the size of a stack of three poker chips contains two pair of disposable women's panties.

12/01/2007 - Abandonment Solutions
Working hard attracting visitors, motivating them to add items to their cart, while later having them abandon the ordering process without buying is despairing.

11/01/2007 - Websites to Get Facelifts
As today's shoppers become more discriminating about their interactions online, the stakes are being raised for retailers to provide a consistently positive, more sophisticated experience.

11/01/2007 - Web Apparel Sales Skyrocket
Apparel has become the largest and fastest growing component of internet product sales. Combined online sales of apparel, footwear and fashion accessories, excluding jewelry, moved ahead of computer hardware and software in 2006.

11/01/2007 - Tying Online/In-Store Channels Together
In-store tools and activities tying cross channel efforts together more smoothly might seem to be a natural complement to online MARKETING.

11/01/2007 - Selling Unique Products
The most successful kiosks and carts offer customers something they can't get elsewhere.

11/01/2007 - Revamped Travel Site Increases Conversions
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.

11/01/2007 - Optimizing Product Pages For Sales
Usability research from Nielsen Norman Group (E-Commerce User Experience, pg. 26) suggests that there are two primary reasons why website visitors decide not to purchase from a website:

11/01/2007 - Novelties & Souvenirs On Hot Streak
Sales for novelties and souvenirs never seem to go out of style, especially as we head down the homestretch to the holiday season.

11/01/2007 - Lighter Leash Catches Fire
When John McCall discovered his wife was expecting their second child, he was a pick and pack fulfillment worker for Barproducts.com.

11/01/2007 - Jewelry & Watch Bonanza
Inspired by celebrities, watches and jewelry are taking on more sparkle, suppliers report.

11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.

11/01/2007 - Email Results
Engaging online customers requires more than quick thank you notes for buying or signing up for newsletters.

11/01/2007 - Beaver Gumball Machine
Beaver Gumball Machines, the Cadillac of the industry and previously available only to wholesalers and distributors, now has a consumer version available for resellers.

10/01/2007 - Strategies to Skyrocket Web Sales
In the last issue of Web Wholesaler, I explained how to overcome a high bounce rate of visitors arriving on your website, only to immediately leave without taking one step deeper into your site.

10/01/2007 - Retailers Facing Fines
Retailers who do not protect their customers' credit card data could face fines.

10/01/2007 - List Turnover Troubles
Managing list growth is a constant challenge to online merchants that communicate with customers via email; such a challenge, that it topped this year's list of a study by JupiterResearch.

10/01/2007 - Ghosts Push Halloween Sales
Halloween is second only to Christmas in the holiday decorations market.

10/01/2007 - Fun Friends
In 1998, Julian Parry, CEO and co-founder of Fun Friends, a company that manufactures novelty cell phone covers, was a man with a vision, but he did not know it.

10/01/2007 - Five Business Burdens
There are very few entrepreneurs who would trade owning their own business for anything in the world.

10/01/2007 - Fit Consumers Spend Big
Retailers have much to gain from tapping into the market of consumers who participate in sports and fitness activities.

10/01/2007 - Fashion Accessories: Never Out Of Season
The leading sales category for the past two holiday seasons has been Apparel & Clothing, which saw double digit growth, year over year.

10/01/2007 - Awesome Heavyweight in Scales
The Barmes family followed a long walk down the Main Street of their hometown, Vincennes, IN, to end up as a dominant supplier of scales to a wide range of markets.

10/01/2007 - Anti Aging Market
People may say that they are content to age naturally, but expenditures on products designed or promoted to turn back the clock reveal a different reality.

10/01/2007 - 10 Tips for Press Releases
Small businesses can now gain widespread dissemination of press releases via companies that distribute them over the internet.

09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.

09/01/2007 - Web Info Breeds Sales
Consumers are more likely to return to a website or shop in a retailer's store if they can obtain complete product information online.

09/01/2007 - Vertical Search Engines
Vertical search engines are not new. Websites that help users find people, shop, and get business information have existed for years. But the number of these search engines being introduced has greatly increased in recent years.

09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.

09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.

09/01/2007 - Smarts & Sweat Equal Turnkey Success
Any reliable product supplier to a kiosk or cart program will want a prospective operator to have a business plan for success.

09/01/2007 - Shoe Stores Consolidate
The Finish Line Inc.'s agreement to buy Genesco Inc. for $1.5 billion brings 2,850 shoe stores under single ownership

09/01/2007 - Plus Sizes Growing
Demand for fashion by overweight people is expected to create a $107 billion market by 2012, according to a new report.

09/01/2007 - Match Landing Pages To Messages
Web retailers that are good at developing personalized email campaigns often lose potential business because of lackluster page optimization, according to a study from Silverpop Systems Inc.

09/01/2007 - Innovative Products From Hi-Dow
Hi-Dow began in 2002 as the U.S. distribution point for the Massage Mouse, the U.S. version of a successful product manufactured and distributed in China.

09/01/2007 - Harborplace Kiosks
General Growth Properties Inc., the owner of Baltimore's Harborplace, has put a dozen retail kiosks on the Inner Harbor promenade that faces Harborplace, and plans to add more.

09/01/2007 - Email Less Effective
While email MARKETING remains a valuable tool for informing customers, it is no longer unique. As an accepted MARKETING medium, it does not automatically delight consumers.

09/01/2007 - Court Ruling Threatens Discounting
In a reversal of a 96 year old antitrust rule, the U.S. Supreme Court has ruled that suppliers' efforts to control the minimum price of their products at retail is no longer automatically illegal.

09/01/2007 - Back to School Update
Spending on back to school merchandise this fall is expected to average $563.49, up 6.9 percent from last year's average of $527.08.

08/01/2007 - Video Spurs Action
Online video advertising is proving to be an effective method of persuading consumers to visit websites, go to a store, or make a purchase, according to a new study from the Online Publishers Association.

08/01/2007 - Nostalgic signs
Nostalgic signs are among this company's most popular products. They carry approximately 400 different designs of nostalgic signs, all of which are metal and measure 12 inches by 16 inches.

08/01/2007 - SilverSource.com Grows Online
Some companies get things right the first time, whether they are MARKETING online or offline.

08/01/2007 - Fresh Toys & Novelties Push Retail Profits
The number of new toys and novelties that come to market each year is a tribute to the imagination of inventors, designers, and suppliers.

08/01/2007 - FashionPenny.com: A Family Tradition Of Success
If you were to make a map of Robert Vayner's personal journey to becoming a successful businessman, it would be dotted with precious minerals.

08/01/2007 - Create A Dress Code
Is this a familiar scenario or one you fear? A female candidate dresses like a professional for the job interview, but shows up on the first day of work in a tank top and miniskirt.