INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/13/2016 - Winter 2017 Philadelphia Gift Show Highlights
The first gift show of the season for Northeast retailers.
03/20/2015 - Annual Toy Fair Once Again a Success
Visitors from all over the world came together to network, buy and DISPLAY the latest in toys, games and youth entertainment products.
04/01/2013 - Sales Sizzle with Cooling Towel
Kool-4-U Towels are made, without chemicals, from a hyper-evaporative material that retains water while feeling dry and cool to the touch. The towels provide relief from a variety of conditions, including summer heat, sports, fever, headaches, hot flashes, sunburn, inflammation and more, and offer consistent sales because of their versatility.
04/01/2013 - Keep Bugs at Bay
No one likes to have their personal space invaded by mosquitos, gnats, flies and no-see-ums, and consumers are looking for ways to safely protect themselves and their families from these annoying pests without the use of messy, and often toxic, bug sprays. Retailers who incorporate Bandz and Spotz, DEET-free, citronella-infused insect repellent products from Mosquitno, LLC, into their product offerings, can help consumers keep bugs away as well as enjoy the profits these impulse buys bring to their bottom lines.
03/01/2013 - Keep Toothbrushes Germfree
Flushing a toilet sends bacteria eight feet into the air before it begins to settle on nearby surfaces, according to research by Charles Gerba, a professor of microbiology at the University of Arizona in Tucson. When Cindy Martin, co-owner of Cynita, Inc., learned of this, her mind raced to the toothbrushes that lay exposed on her bathroom countertop. Consumers are demonstrating an increasing interest in health and disease prevention, and Martin fell in line with the trend. Experienced with custom products, she worked with a designer to develop a lightweight, economical solution to the germy issue, and the Cover Me toothbrush protector is the result.
03/01/2013 - Polarview Sunglasses are FAA Approved
The hottest trend in sunglasses is not as much about design as it is about functionality, according to David Zeuner, CEO of Sunglass Manufacturing Group. "Polarview is a new technology for sunglasses that does everything polarized lenses do to block UVA and UVB light as well as reflective glare, but, unlike polarized lenses, they don't block instrumentation. Even in bright light, you can see screens on devices like cell phones, GPS, aviation panels and iPads. All of our sunglasses are Polarview." Notably, the Federal Aviation Administration (FAA) has approved the use of Polarview glasses, and outlawed the use of polarized glasses, for airline pilots
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
02/01/2013 - A Taste of Milk and Honey
Success as a vendor in the gift and jewelry business, to a large degree, depends on offering buyers fresh, fashionable products, as well as being able to shift and adapt your product line to the times. Glen Miller, president of Milk and Honey, Inc., has perfected a balance of those strategies, and offers classic products that are continually popular, as well as trending jewelry, accessories and giftware
01/01/2013 - New dog and cat product is a sign of a pet owner's love
Ken Cleveland, the owner of KC Creations, is always looking for new products ? and new ways to sell his existing lines. For example, his door and window toppers are fun products in their own right. They consist of pet figurines that sit on the molding of a door or window. However, not all doors and windows have molding, especially in newer houses. So Cleveland came up with a way for all his customers to enjoy the product.
01/01/2013 - Showers Burst with Aromatherapy
hydra, a company dedicated to creating pampering products that provide an exceptional bathing experience, recently introduced a line of Shea Butter Soaps. At 6.5 ounces, hydra's Shea Butter Soap is triple-milled in the French tradition, creating a long lasting bar. Four aromatherapy blends are available, all made with the company's signature essential oil blends and no fragrance oils.
12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.
12/01/2012 - Mungi Bands are Kid Magnets
Children love silicone bracelets, and Chad Anger's three daughters are no exception. The problem with bracelets on the market, however, came into view when Anger found them discarded in a drawer after hardly being worn. When Anger, now Mungi Bands president, developed his bracelets, his children were instantly drawn to the silicone designs with magnetic closures, and were pleading for more.
12/01/2012 - Pretty Hot & Tempting Keychains
Phat Head Gang keychains, available from Evergreen Marketing Inc., are handmade string dolls, each with a unique name, personality and motto. The keychain characters are "Pretty, Hot and Tempting," as the name "Phat" implies, for youngsters and adults alike.
12/01/2012 - Product Showcase - Hot Shades
Predicting the next hot look in sunglasses sometimes requires paying attention to celebrities, as consumers are influenced by the styles Hollywood starlets and heartthrobs sport in fashion magazines. As online wholesalers seek out the next big trend in eyewear, there are a few key themes that are expected to carry over from 2012 to 2013.
12/01/2012 - Sharp Looks From Pacific Solution
Following the DVD release of Universal Studios' Snow White and the Huntsman, Pacific Solution Marketing, Inc. saw sales figures reflect the additional blockbuster buzz. As a leading source for movie prop replicas and original weaponry, the wholesaler has a couple of action flick titles under its belt, including the 2011 hit Immortals, and hopes to procure more licenses in the future.
11/01/2012 - Inside Quick Response - QR Codes
Quick Response (QR) codes originated in Japan under Denso Corporation, a Toyota Motor Corporation subsidiary, and were intended to hasten the code reading process, while at the same time allowing for more data to be captured in a single scan. Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.
11/01/2012 - Merling, Inc. / Licensed NFL Products
Merling Wholesale, also known as Merling Sports, is a distributor of licensed products covering the NFL, MLB, NCAA/College, NBA, NHL and other organizations. The company's huge assortment of products includes licensed blankets, wallets, decals, beach towels, candles, flags, umbrellas, banners, gloves, scarves and more.
11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build sites that are able to sell products. Sounds simple enough, yet, too often sites are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.
11/01/2012 - Best Electronic Devices Fuel Sales
Berlin, Germany, ballooned with excitement at this year's annual Internationale Funkausstellung (Radio and Television Exhibition). Fingertips were the focus for technology and engineering executives as they gathered to kibitz about the latest touchscreens, smartphones and tablet accessories.
10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.
10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
08/01/2012 - Scents That Sell
Veneto Wholesale Inc. specializes in manufacturing luxury renditions of popular designer fragrances. For those in search of the Chanel impact without the price punch, Veneto Wholesale is a reliable source for discount aromatic products. From its warehouse in downtown Miami, the company keeps a steady finger on the pulse of fragrance trends and constantly seeks out new scents to add to its inventory.
08/01/2012 - Impulse Gifts Grab Sales
It is easier than ever for retailers to stock up on gift and novelty merchandise in preparation for successful holiday sales. This is because online wholesalers not only stay on top of hot trends and have plenty of popular merchandise available, they also continue to invest in website functionality that enables buyers to quickly see what is new, peruse colorful catalogs, avail themselves of web specials, and place and track orders online.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - Timely Trends
Even as reports say cell phones are doubling as timepieces to replace wristwatches, an enthusiastic interest in watches as jewelry is emerging. One designer riding this fashion wave is Winky Wu of Winky Designs, who says she wants the watch to be a personal statement and conversation starter that just happens to tell time as a practical bonus.
06/01/2012 - Evergreen Arctic Chill Towels
Evergreen Marketing, Inc., launched in 1988 by Joe and Marlene Pachino, strives to deliver products that are fun, functional and funky, and Arctic Chill Towels are all three.
05/01/2012 - Kole's Wholesale Buying Tips
With over 25 years' experience, Kole Imports knows the preferences of today's frugal retailers, and their equally cost-conscious customers.
04/01/2012 - Via Trading Liquidation
Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position.
03/01/2012 - Conklin Fashions
Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
02/01/2012 - Wuu Jau Company
Wuu Jau Company was founded in 1984 by Ben and Margaret Lu, and along with a West Coast branch, Neptune Trading, the wholesaler sells various collector and cutlery items such as swords, daggers, and crossbows and more.
01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.
01/01/2012 - 2012 CES Preview
The Consumer Electronics Association?s (CEA) 2012 International CES will be held January 10th to 13th in Las Vegas, NV.
01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.
01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
12/01/2011 - Google Trusted Store Program Revealed
Google has announced it will be rolling out a Trusted Store program, through which merchants with proven track records of reliable shipping and excellent customer service will be able to DISPLAY the "Google Trusted Store" badge on their websites.
11/07/2011 - Wholesale Central's improved product search
WholesaleCentral.com, the top-ranked business-to-business directory of wholesale general merchandise suppliers, today announced the launch of a substantial improvement to their Product Search feature.
11/01/2011 - Driving Conversion with Photography
From large photographs that anchor your home page to small product shots on the site?s pages, photography is a crucial element in the online success of a brand.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.
10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
10/01/2011 - Dollar General Sells Online
In an attempt to be more competitive, discount retailer Dollar General has redesigned its website, www.dollargeneral.com, as a functional online store.
09/01/2011 - Great L&H Trading Is Making Business Bright
Great L&H Trading, a discount sunglass and fashion eyewear manufacturer and wholesaler, began its business in China, but quickly expanded to the United States.
09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.
08/01/2011 - Good Videos Can Boost Web Business
Would you watch a video of two dull people talking in a studio for 30 minutes?
08/01/2011 - Banner Ad Boom
Online advertising is enjoying a banner year, and that presents opportunities for ecommerce merchants, say tech writers and pundits.