INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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03/01/2013 - Polarview Sunglasses are FAA Approved
The hottest trend in sunglasses is not as much about design as it is about functionality, according to David Zeuner, CEO of Sunglass Manufacturing Group. "Polarview is a new technology for sunglasses that does everything polarized lenses do to block UVA and UVB light as well as reflective glare, but, unlike polarized lenses, they don't block instrumentation. Even in bright light, you can see screens on devices like cell phones, GPS, aviation panels and iPads. All of our sunglasses are Polarview." Notably, the Federal Aviation Administration (FAA) has approved the use of Polarview glasses, and outlawed the use of polarized glasses, for airline pilots
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
11/01/2012 - Stunning Low Cost Product Photos
When it comes to selling merchandise online, it's all about high quality images that share product features in a way that replicate their in-store allure. Photo Cubics Inc. specializes in innovative photography solutions that empower online retailers to create such detailed images at a fraction of the cost of professional photography.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.
01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.
12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.
06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.
01/01/2011 - Moving To Mobile Ecommerce
Converging trend lines show that the importance of mobile computing and smartphone shopping is beginning to be seen on the retail front.
10/01/2009 - Low Cost Biodegradable Bags
OMNIPAK offers polyethylene shopping bags that rank #4 on the recycling code, and contain an additive that ensures they degrade completely from a landfill within 18 months.
06/01/2009 - Simple Products: Simply Success
Six years ago, Simple Products exchanged complex product lines for a simpler philosophy.
06/01/2009 - Picking Kiosk Product Winners
While good salesmanship and dedication are essential ingredients to success with kiosks and carts, selecting the right product is critical to attracting attention and making sales.
04/01/2009 - Small Electronics
While the economic slowdown has had obvious, far ranging effects on many wholesale and retail sectors, it's actually been a boon for many wholesalers specializing in small electronics.
03/01/2009 - Editor's Hot Product Picks March 2009
Editors Hot Products from the March 2009 issue of Web Wholesaler Magazine.
02/01/2009 - Frame Photos in Heart Art
UNIQUE FRAMES & DÉCOR offers picture frames that surround a heart shaped center cutout for photos with colorful designs.
11/01/2008 - Editor's Hot Product Picks November 2008
Editor's Hot Products from the November 2008 issue of Web Wholesaler Magazine.
09/01/2008 - Product Preview: Small Electronics & E-Games
Welcome to September, the time when the hunt for the hottest holiday electronics gifts starts to rev up.
01/01/2008 - US Marketing: Great Deals for Big Profits
"Fast pennies are better than slow dollars" is the clever motto of Alan Altschul, President & Founder of US Marketing in upstate New York.
12/01/2007 - Store Display Merchandising
Have you ever wondered what happens to store fixtures that are removed from stores such as Macy's, CVS, Rite Aid or Burlington Coat Factory when they close or remodel?
12/01/2007 - Perfect Product Photos
ORTERY TECHNOLOGIES INC. has developed and patented Photosimile, which is a desktop photo "studio" controlled by proprietary software.
12/01/2007 - Mulitfunction MP3/MP4
ANWAR ENTERPRISES offers a power packed MP3/MP4 player that is barely more than three inches wide and has a 2.5 inch screen.
11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.
09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.
09/01/2007 - Innovative Products From Hi-Dow
Hi-Dow began in 2002 as the U.S. distribution point for the Massage Mouse, the U.S. version of a successful product manufactured and distributed in China.
06/01/2007 - Social Network Marketing
While blogs and RSS feeds offer solid marketing opportunities, social networks are another way to reach potential customers.
06/01/2007 - Retailers Gain Edge Online
Wholesale websites have transformed the buying process for many independent retailers.
04/01/2007 - TMX Elmo Is Top Toy
The Toy Industry Association singled out 11 toys as the most innovative of the past year at its seventh annual Toy of the Year (TOTY) awards ceremony, which preceded the American International Toy Fair in New York.
04/01/2007 - Retractable Steel Leash
BRANDY'S CANADIAN IMPORTS introduces Back2Me, a retractable steel leash that can hold any and all of the small items that clutter pockets and purses, and get lost in the clutter.
01/01/2007 - Retail Theft Rises
For the first time in four years, the rate of retail loss has increased, according to a new University of Florida retail study.