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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your business is performing.

09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.

06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.

01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.

08/01/2010 - Christmas & Holiday Preview
Might the nation's cash registers be set jing-jing-jingling again this upcoming holiday season?

07/01/2010 - Track Google Product Search Traffic in Google Analytics
Since measurement is the key to success, I wanted to continue that series providing yet one more item ecommerce sites may want to consider tracking.

01/01/2010 - MK Brings Good Life to Water
The Good Life Gear product line from MK Distributors Inc. includes stainless steel water bottles with clever twists that make using them much more fun and functional than similar products.

01/01/2010 - Asia's Global Empire
"Let China sleep, for when she wakes, she will shake the world."

10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.

10/01/2009 - Jewelry and Watches for Holiday Profits
It's not just retailers who need a bright holiday season. Consumers do, too! After holding back on spending and getting by on basics, they are ready to celebrate with gifts that add some sparkle to the season.

09/01/2009 - D.C. Jaymes & Company
This is a supplier of virtually all the pricing and TAGging supplies and equipment needed in a retail store.

07/01/2009 - Barber and Company For the Love of T-shirts
In a T-shirt filled America, Barber & Company is not merely just another provider.

06/01/2009 - Still Loving Lucy
ALIZ INTERNATIONAL, long time supplier of I Love Lucy licensed bags, has signed a license agreement for Lucille Ball's 50th anniversary celebration in 2010.

04/01/2009 - Payments From Bank Accounts
A new payment system called Mazooma enables online shoppers to pay directly from their bank accounts.

04/01/2009 - Fashion Clutch Bag
K. PEER DESIGNS LLC offers, "The Clutch for Cures," collection of clutch bags, designed by company owner, Kellee Peer. The design is patented and exclusive to this supplier.

02/01/2009 - Growing Sales With Sunglasses
Sunglasses are among the highest profit retail categories. What's more, they are far less seasonal than in the past. Just look at the celebrities who wear them winter and summer.

02/01/2009 - Asias Got the Goods
"Made in China" is a TAG that most American consumers are familiar with. Asia has long been a great source of merchandise, ranging from toys to electronics to jewelry, apparel and accessories.

01/01/2009 - Psalm 23 Jewelry
PSALM23JEWELRY.COM-LAURA K DESIGNS INC. introduces a line of jewelry based on the 23rd Psalm.

01/01/2009 - Barack Obama Products
HEAVENLY BODY PRODUCTS has a large and diverse inventory of Obama products.

12/01/2008 - Tattoo Print Belts & Buckles
RC JEWELS has introduced a line of belts and buckles that carry unique tattoo designs.

11/01/2008 - Stop Shoplifting & Protect Your Store
Are shoplifters stealing your profits? According to The National Association of Shoplifting Prevention, "More than $13 billion worth of goods are stolen from retailers each year.

10/01/2008 - Jewelry & Watches Add Holiday Dazzle
Jewelry and watches continue to be among consumers' most wanted and purchased gifts this holiday season. Gift givers stretch their wallets this time of year to wrap up a little bit of luxury.

06/01/2008 - Latest Urban Fashions
STEAL DEAL INC., a specialist in hot urban fashion, has added the newest items in this important youth apparel niche.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Heat Transfers Galore
AIR WAVES INC. has an unparalleled assortment of heat transfer graphics and all the equipment necessary to help a retailer get started in the imprinted T-shirt business.

12/01/2007 - Store Display Merchandising
Have you ever wondered what happens to store fixtures that are removed from stores such as Macy's, CVS, Rite Aid or Burlington Coat Factory when they close or remodel?

10/01/2007 - Fashion Accessories: Never Out Of Season
The leading sales category for the past two holiday seasons has been Apparel & Clothing, which saw double digit growth, year over year.

09/01/2007 - Dollar General Goes Private
The 8,260 unit Dollar General Corp., based in Goodletsville, TN, has been acquired by a private investment group led by affiliates of New York City's Kohlberg Kravis Roberts & Co. LP.

05/01/2007 - Versatile Walking Stick
SIRIUS COMFORT BODY LLC introduces the StiGuard walking stick, which offers multiple features that add safety and convenience at a touch of a switch.

05/01/2007 - Decorative Dawg TAGS
USA DAWGS INC. offers Dawg TAGS, an extensive line of charms and other accessories especially designed to decorate its Dawgs line of beach shoes.

04/01/2007 - Continental Offers TLC to Retailers
Based on their own need for products at great prices, auctioneers Bud Nelson and Joel Orr discovered overstocks, returns, closeouts, liquidations, surplus and salvage, available from major retailers across the Midwest.

03/01/2007 - Long Tail SEO
Most retailers with an online presence are keenly aware of Search Engine Optimization (SEO), a series of tools and techniques designed to drive up your rankings on popular search engines like Google and Yahoo.

03/01/2007 - Cosmetics Sales Up
The cosmetics and toiletries market climbed four percent in 2006. Consumers are not only buying more of these products, they are also going for more upscale units.

01/01/2007 - Many Unhappy Returns
It is not just a sweater that's too small or a duplicate blender that will be returned to a store after the holidays. Honest shoppers will be joined at the return counter by a growing number of increasingly sophisticated crooks.

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