INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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10/14/2016 - Seattle Gift Show Kicks Off Winter 2017 Buying Season
The Seattle Gift Show promises to bring a versatile selection of PRODUCTS built around the Pacific Northwest lifestyle January 6-9, 2017
10/14/2016 - WINDY CITY GIFT SHOW: Winter 2017 Edition
The Winter 2017 Windy City Gift Show in January 2017 will be a one-stop shop for retailers looking for unique designs, breaking trends and new resources.
10/14/2016 - Southern Hospitality at its Best: Smoky Mountain Gift Show
For fifty-one years the Smoky Mountain Gift Show has served the souvenir and gift market. On November 2-5, 2016 it will be returning to the Gatlinburg Convention Center in Gatlinburg, TN.
10/13/2016 - Winter 2017 Philadelphia Gift Show Highlights
The first gift show of the season for Northeast retailers.
10/13/2016 - The Big Kahuna: Off Season Show for Coastal Souvenir Retailers and Resorts
The Grand Strand Gift & Resort Merchandise Show from Urban Expositions, coming to Myrtle Beach, SC December 4-7, 2016.
10/13/2016 - 3 Cash and Carry Gift Shows for Christmas Buying
Three upcoming Cash and Carry Gift Shows by Urban Expositions.
06/16/2016 - WholesaleCentral.com Debuts Interactive Trade Show Calendar
WholesaleCentral.com, the leading wholesale directory web site on the Internet, announces the launch of a fully interactive wholesale trade show calendar.
03/31/2015 - Cool Phone Wallet from Charm14
This fashionable new PRODUCT keeps the phone secure on the inside of the bag, while allowing use through the clear plastic window.
03/20/2015 - Annual Toy Fair Once Again a Success
Visitors from all over the world came together to network, buy and display the latest in toys, games and youth entertainment PRODUCTS.
02/05/2015 - Straighten Up with the Up Shirt
The Up Shirt line of PRODUCTS embodies timeless fashion pieces, but also serve the community and the health of your customers.
02/05/2015 - Make Your Business Unique with Just Simply Uniques Fashion
The new line includes a variety of sizes and colors for all of their Popcorn, Crush, Ponchos, Dresses, Blouses and Micro Pleat Fashion pieces.
02/05/2015 - isABelt: Fun Fashion Solution
This virtually invisible, fully adjustable belt keeps your outfit looking fantastic by keeping your pants in place.
01/06/2015 - Independent Retailer Magazine Celebrates 25th Anniversary with 2015 Retail Forecast
Independent Retailer magazine, the leading trade publication for independent retail store owners, celebrates their 25th anniversary with a forward-looking 2015 Retail Outlook special issue.
04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ecommerce channel ultimately hinges on one important area-the warehouse.
04/01/2013 - Sales Sizzle with Cooling Towel
Kool-4-U Towels are made, without chemicals, from a hyper-evaporative material that retains water while feeling dry and cool to the touch. The towels provide relief from a variety of conditions, including summer heat, sports, fever, headaches, hot flashes, sunburn, inflammation and more, and offer consistent sales because of their versatility.
04/01/2013 - Keep Bugs at Bay
No one likes to have their personal space invaded by mosquitos, gnats, flies and no-see-ums, and consumers are looking for ways to safely protect themselves and their families from these annoying pests without the use of messy, and often toxic, bug sprays. Retailers who incorporate Bandz and Spotz, DEET-free, citronella-infused insect repellent PRODUCTS from Mosquitno, LLC, into their PRODUCT offerings, can help consumers keep bugs away as well as enjoy the profits these impulse buys bring to their bottom lines.
04/01/2013 - Start a Business with Drop Shipping
The idea of selling PRODUCTS without having to first buy them and then hold the inventory in a warehouse is attractive to some business owners because it can be a cost-effective way to start selling online. Business logic tells us that the easier it is to start a small business, the more competitors will be in the industry. Drop shipping is no exception, and competition will only grow with the rapid expansion in ecommerce overall.
04/01/2013 - Guide to PRODUCT Listing Ads
Google PRODUCT Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With PRODUCT Listing Ads, businesses can include rich PRODUCT details, including merchant name, PRODUCT images, PRODUCT name, price and message
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the PRODUCTS and services they offer to support online sellers.
03/01/2013 - Keep Toothbrushes Germfree
Flushing a toilet sends bacteria eight feet into the air before it begins to settle on nearby surfaces, according to research by Charles Gerba, a professor of microbiology at the University of Arizona in Tucson. When Cindy Martin, co-owner of Cynita, Inc., learned of this, her mind raced to the toothbrushes that lay exposed on her bathroom countertop. Consumers are demonstrating an increasing interest in health and disease prevention, and Martin fell in line with the trend. Experienced with custom PRODUCTS, she worked with a designer to develop a lightweight, economical solution to the germy issue, and the Cover Me toothbrush protector is the result.
03/01/2013 - Dive into Sport Optics / Weiita International Corp.
Weiita International Corp. specializes in sporting optics and LED lighting equipment. It recently expanded its offerings by introducing two new PRODUCTS that cater to hunters and diving enthusiasts. "We definitely plan to add new models to both the hunting and diving lines now that we have launched both," says Jane Ji, office manager.
03/01/2013 - Leather Belts Made in the USA
Men have been wearing belts going as far back as 3,000 B.C., and both genders have worn these accessories on and off throughout the years, depending on current fashion trends. Today, belts are a staple for men and popular among women. "I don't know a man who doesn't wear a belt everyday," shares Howard Keller, partner of Detroit Leather Company, which launched in May of 2012.
03/01/2013 - Polarview Sunglasses are FAA Approved
The hottest trend in sunglasses is not as much about design as it is about functionality, according to David Zeuner, CEO of Sunglass Manufacturing Group. "Polarview is a new technology for sunglasses that does everything polarized lenses do to block UVA and UVB light as well as reflective glare, but, unlike polarized lenses, they don't block instrumentation. Even in bright light, you can see screens on devices like cell phones, GPS, aviation panels and iPads. All of our sunglasses are Polarview." Notably, the Federal Aviation Administration (FAA) has approved the use of Polarview glasses, and outlawed the use of polarized glasses, for airline pilots
03/01/2013 - Big Profits in Surplus Inventory
American Merchandise Liquidators (AML) handles salvage and surplus inventory including customer returns, catalog returns, and clearance and overstock merchandise. The company deals in mixed lots of general merchandise from retail chains, as well as from wholesale and catalog companies. Assorted merchandise is available in all overstock categories, such as general household goods, tools and equipment, furniture, sporting goods, home accents and apparel.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ecommerce website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online strategy.
03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and PRODUCT exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for PRODUCT awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.
03/01/2013 - ASIA AMERICA - Where Smart International Buyers Go in Miami
The Miami wholesale ASIA AMERICA trade show, now in its fourth year, is being held October 1-3, 2013, at the Miami Beach Convention Center. The trade show has made history by becoming the "show to go to" for Caribbean, Central and South America buyers as well as for over 6,000 exporters and importers in the Miami area. More than 8,000 buyers who attended the 2012 show have done more than $50 million in business, according to exhibitors' estimates.
03/01/2013 - A Message from the CEO
This year marks our 25th anniversary serving the wholesale and retail merchandise industry, and I want to thank you for choosing us to help you grow your business. It is an honor to bring you the news, business insights and, most importantly, new PRODUCT information you need to succeed. Throughout the years, our motto has been to under promise and over deliver, and we are dedicated to connecting reputable wholesalers with the most active buying audience across all venues.
02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
02/01/2013 - New and Improved Scribbleband
Dave Bullock, a middle school teacher, noticed that students have a few common characteristics. "They love to wear stuff on their wrists, they love to write on their hands and arms, and they love colorful things," he says. When Bullock pieced this all together, he created the Scribbleband, a soft silicone bracelet that is made to write on. It has become a skin friendly way to take notes, jot down homework assignments and doodle.
02/01/2013 - Pain Relieving Massagers Provide Soothing Profits
Healthmate International recently introduced updated models of its Plus-6IS, Plus-6AB, Pro-8IS and Pro-8AB HealthmateForever portable, hands-free massagers. The HealthmateForever units combine Chinese acupuncture with deep tissue massage sensations to effectively relieve tension and severe discomfort without drugs or side effects.
02/01/2013 - A Taste of Milk and Honey
Success as a vendor in the gift and jewelry business, to a large degree, depends on offering buyers fresh, fashionable PRODUCTS, as well as being able to shift and adapt your PRODUCT line to the times. Glen Miller, president of Milk and Honey, Inc., has perfected a balance of those strategies, and offers classic PRODUCTS that are continually popular, as well as trending jewelry, accessories and giftware
02/01/2013 - Master Cutlery with Top Notch Knives
Master Cutlery was founded 30 years ago when Jackie Lee's parents established one of the first American companies to source knives from their native China. "My father saw a great opportunity, and he forged relationships with manufacturers who were able to get him these PRODUCTS," she explains. "The company has grown every year since its launch." The firm currently operates out of a 100,000 square foot facility in Secaucus, NJ, where Lee is VP of operations.
02/01/2013 - Smart Surplus Goods for the Environment
Smart Surplus, Inc., launched in 2003, is a full service, worldwide liquidation and inventory management firm that provides a variety of strategic solutions to help customers with their inventory and warehousing needs. Services include remarketing and purchasing of excess inventory, refurbishing and disposal solutions, returns management, warehouse space consulting and customized reverse logistics programs.
02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).
02/01/2013 - Offprice On Top
Each year, trade shows are recognized for overall attendance, exceptional exhibit spaces and outstanding PRODUCT offerings. In 2012, the OFFPRICE Show received a nomination as one of the fastest growing trade shows in terms of exhibit space and won for its overall growth in 2011, for a combination of the February and August shows. With 17 years under its belt, the OFFPRICE Show and its team of organizers have the attendee and exhibitor experiences down to a science, starting with the timing of the February show. "OFFPRICE in February is held during Las Vegas Fashion Week, which is a key component in the planning of the show," explains Stephen Krogulski, CEO. This strategic timing enables buyers to purchase goods as close as possible to upcoming seasons, while affording them the advantage of viewing future fashion trends in advance. "It allows retailers to make very opportunistic buys," he continues.
01/16/2013 - GoliathFalls.com Launches, Supercharges the Buy Local Movement
New site is dedicated to promoting locally owned independent businesses nationwide.
01/01/2013 - New dog and cat PRODUCT is a sign of a pet owner's love
Ken Cleveland, the owner of KC Creations, is always looking for new PRODUCTS ? and new ways to sell his existing lines. For example, his door and window toppers are fun PRODUCTS in their own right. They consist of pet figurines that sit on the molding of a door or window. However, not all doors and windows have molding, especially in newer houses. So Cleveland came up with a way for all his customers to enjoy the PRODUCT.
01/01/2013 - Mobile Sales Drive Profits
Mobile payment apps are fast becoming a popular mode for web wholesalers and online retailers to generate more sales at offline venues, such as tradeshows and conventions. Various mobile payment platforms enable merchants to accept PayPal, cash, credit cards, invoice or checks, wherever they are, on the phone they already carry.
01/01/2013 - Haute Fashion at Deep Discounts
Clothing Showroom is an online wholesaler of brand name and proprietary label apparel. The company's website boasts 26 merchandise categories, plus additional pages showcasing the latest special deals. The catalogue is regularly updated to reflect the latest fashions, and recently spotlighted its selection of Ed Hardy by Christian Audigier, Hello Kitty and WOW Couture apparel.
01/01/2013 - Showers Burst with Aromatherapy
hydra, a company dedicated to creating pampering PRODUCTS that provide an exceptional bathing experience, recently introduced a line of Shea Butter Soaps. At 6.5 ounces, hydra's Shea Butter Soap is triple-milled in the French tradition, creating a long lasting bar. Four aromatherapy blends are available, all made with the company's signature essential oil blends and no fragrance oils.
01/01/2013 - Enlightening Decor PRODUCTS
For Fortune PRODUCTS, Inc., 2013 is about bigger, better light-up decorations. With its Fairy Berries battery operated string lights and real lighted glassware, the company continues to deliver merchandise that adds extra sparkle to events. Smaller than one inch in diameter, round Fairy Berries can be used to decorate in a variety of ways, including on water, in trees, in centerpieces and on lawns. Fairy Berries retail for $17.95 to $24.95, and wholesale pricing is available upon request.
01/01/2013 - Transform Viewers into Buyers
Shoppable videos, those enhanced with attached or embedded links for direct-from-video purchase opportunities, is fast becoming popular with online sellers. This medium, the strength of which lies in telling stories, gets consumers excited by engaging multiple senses simultaneously, and turns this excitement into action by giving consumers the means to make a purchase on the spot. Video viewers simply point, click and buy, and then return to view their video.
01/01/2013 - Get a Foothold with Cheap Wholesale Socks
Novelty socks are all the rage right now, and the brighter they are, the better they sell. With designs that pay homage to bacon, mustaches, bicycles and more, socks are one type of merchandise that steps in line with the funkiest trends. Cheap Wholesale Socks offers foot hosiery in every color of the rainbow, including a number of shocking hues and patterns, ranging from neon giraffe spots to bright skeleton keys.
01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:
01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.
01/01/2013 - Ecommerce in 2015
yStats.com and MarketLine, two data collection firms, have released their preliminary predictions, based on figures gathered from studies conducted from 2010 to the present, for ecommerce earnings through 2015. The world business-to-consumer ecommerce industry generated between $400 and $600 billion in 2010, according to the report. Based on the growth involved in reaching those numbers, the market is expected to generate between $700 and $950 billion in 2015.
01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of websites surveyed require shoppers to accept the terms and conditions of payment to the site via e-signature, vocal consent or a physical signature. Agreement to site terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.
01/01/2013 - Cyber Monday Shatters Mobile Records
Mobile commerce shopping increased more than 400 percent on Cyber Monday 2012, reports Unbound Commerce, a mobile experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ecommerce sites were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers reported a 410 percent spike in revenue on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.
12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your PRODUCTS online.